Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Citroën Gets Stylish with Silk Scarves to Celebrate 100 Years


BETC draws inspiration from classic Citroën designs in partnership with Scarf.ME

Citroën Gets Stylish with Silk Scarves to Celebrate 100 Years
Citroën is turning 100 years old in 2019. The brand is celebrating one hundred years at the forefront of technological advances and style trends when it comes to automobile design. The fact is that Citroën has always been a trendsetter when it comes to its vehicles. And to celebrate these 100 years, BETC/Havas has developed a special action that will take its fashion sense beyond the road and to the styles of car lovers.

Which is why Citroën has developed, in partnership with Scarf.ME (the largest store of its kind in Brazil), a collection of scarves with 10 different patterns, inspired by the automobile manufacturer's most classic models.

The collection titled Citroën Scarves features exclusive patterns as iconic as the Citroën vehicles themselves. All Citroën models were studied and the most innovative elements of each one became inspiration for the creation of each scarf. Like the Citroën Type N350, for example, a fire truck that debuted in 1967 and was given the nickname "The Flaming Devil." To represent this, one of the scarves features a pattern with iconic imagery related to firefighters. For each car, a specific design was created based on an innovative element that revolutionized the aesthetics of the road.

The scarves are being showcased at the online boutique and, by clicking on them, customers will be directed to the Scarf Me website.


Agency / Creative
Post Production / VFX
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Fashion & Beauty

Categories: Cars, Automotive

Havas North America, Thu, 06 Jun 2019 10:22:44 GMT