Creative in association withGear Seven
Cisco's 'Internet of Everything'
Goodby Silverstein & Partners launch full-circle spot

Cisco's CEO, John Chambers, delivered his keynote address at CES earlier this week. He championed the Cisco manifesto, the "Internet of Everything." 

Working with Cisco, Goodby Silverstein & Partners has developed this forward-thinking brand identity and continues to create pieces of marketing that illustrate a connected future. 

The TV ad "Circle Story" starts and ends with a family cat, but in between shows how over the next decade, people and things will join the Internet of Everything by the billions. 


Three new print ads, "Blender," "Truck" and "Manifesto" further illustrate how the Internet of Everything will change the way we live. 





Ad Agency: Goodby Silverstein & Partners
Client: Cisco
Title of Creative Work: Circle Story


Partner: Rich Silverstein
Creative Director: Jon Randazzo and Justin Moore
Associate Creative Director: Bee Reynolds and Shane Fleming                  


Executive Producer: Hilary Coate

Account Services

Group Account Director: John Coyne
Account Director: Tanin Blumberg
Account Manager: Kateri McLucas
Assistant Account Manager: Chelsea Bruzzone

Project Integration Director: Liz Clark

Brand and Communication Strategy

Group Brand Strategy Director: Kelli Robertson

Business Affairs

Sr. Business Affairs Manager: Judy Ybarra                                                                  

Outside Vendors

Production Company: Biscuit Filmworks
Director: Christopher Riggert
Director of Photography: Jeremy Rouse
Executive Producer:  Holly Vega
Line Producer: Michael Hilliard                                                                                                                                                                                                                                                                                                
Editing House: Rock Paper Scissors         
Editor: Stewart Reeves
Assistant Editor: Luke Mclntosh
Executive Producer: Carol Lynn Weaver
Head of Production: Angela Dorian
Producer: Alexandra Zickerick                                                                                                                                

Visual Effects: A52
Executive Producer: Jennifer Sofio Hall, Megan Meloth
Producer: Scott Boyajan               
Lead Flame: Jesse Monsour
Flame Artists: Mark Alan Loso, Enid Dalkoff, Christel Hazard, Cam Coombs, Steve Wolff
CG Supervisor: Max Ulichney
CG Artists: Max Ulichney, Gregg Domain, Caleb Hecht, Joe Chiechi, Tim Donlevy
Graphic Design: Lisha Tan, Henry DeLeon, Leanne Dare, Lynn Cho, Jon Forsman,
Graphic Animation: Alan Chen, Sean Garfinkel, Steven Do
Roto: Tiffany German

Music House:     Quickstrings
Composer:           Jonathan Dreyfus

Sound Designer: Barking Owl                                                                                                                                   
Audio Mix: Lime Studios                
Mixer:   Rohan Young     
Assistant: Jeff Malen