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Cisco & Wired's 'The Connective: Mass Transmit'

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Goodby, Silverstein & Partners create branded ad experience

Cisco & Wired's 'The Connective: Mass Transmit'

Today Wired magazine released their June digital edition, "The Connective: Mass Transmit," a mobile magazine connected to live data that refreshes each time you open it. Featured content also includes crowd-sourced editorials put together over a 48-hour period at the Wired offices curated by the Wired team. 

 


The digital edition connects readers to the "Internet of Everything (IoE),” inspired by the brand position of Cisco Systems, where people, process, data and things communicate with one another. The publication is the product of a combined effort between Cisco, Wired and its creative and media agencies, Goodby Silverstein & Partners (GSP) and Mindshare.  

 

Download "The Connective: Mass Transmit" here: http://www.wired/theconnective

 

Goodby Silverstein & Partners created the branded ad experience within "The Connective: Mass Transmit." 


“This isn't just a brand idea for Cisco, who is connecting the IoE, it's a demonstration how Cisco is enabling connections today and inspiring tomorrow,” stated Jon Randazzo, GSP’s Creative Director.

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lbbonline.com, Thu, 16 May 2013 12:53:03 GMT