Cisco, the worldwide leader in IT, networking and cybersecurity solutions, has selected digital agency Isobar as its digital marketing innovation agency of record. Isobar is charged with imagining and creating the future of Cisco’s new digital experiences offering – a division that provides innovative solutions for the future of their business. The one year-retainer contract was awarded outside of a review and there was no incumbent.
As a software and hardware company, Cisco’s products are behind most of the high-performance networks in the world – in essence, Cisco powers most internet infrastructure. As a company that has always been on the forefront of technology, it is essential for them to remain that way. The company is therefore making a concerted effort to create innovative solutions that will impact the way business is done. To do this, Cisco tapped Isobar’s innovation services capability to help create a vision of the future across their digital experience.
“Innovation goes beyond a single product launch – it’s a way of thinking,” said Dave Meeker, chief innovation officer at Isobar. “Having the opportunity to partner with Cisco on new ways to solve problems using creativity and innovation as we work to help define the future for such a dynamic brand. Creativity is core to everything we do and technology is core to everything Cisco does. Together, we share a common approach to innovation. The combination of these will allow for unprecedented thinking and big ideas. We truly have a chance to impact the future of business and we’re honored to have been selected for this journey.”
Isobar will be an embedded in Cisco’s new digital experiences division where they will work with the team to develop concepts and set the tone for the future of Cisco’s digital marketing transformation.
“Our new experiences organisation is on a mission to reinvent the way Cisco approaches our digital business,” said Devin Hood, director of digital experiences and social media group at Cisco. “In order to approach this transformation with the most innovative thinking, we knew we had to bring in an agency that has a longstanding history of groundbreaking ideas and is able to truly immerse themselves in our culture – Isobar was the perfect fit. As we set the tone for the Cisco’s marketing transformation over the coming years, we’re excited to have Isobar on our team to help us think about problem in solving in ways we never could have imagined.”
Work will be ongoing, and the first internal project is set to launch later this summer.