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Cirque du Soleil Artists Are Just Like the Rest of Us in New Campaign

Creative 284 Add to collection

The playful new campaign from Y&R is entitled 'locals' and aims to show the fantastical performers in a more human light

Cirque du Soleil Artists Are Just Like the Rest of Us in New Campaign

A new campaign from Cirque du Soleil and its lead creative agency Y&R, wants Las Vegas locals to remember that after the stage lights dim, the fantastical performers of Cirque du Soleil go home and live among them in the communities of the Las Vegas suburbs.

The recently launched “Locals” campaign, appears in print, online, outdoor and television, features artists from the popular Vegas shows “O”, Zumanity and KÀ engaged in the commonplace activities of a Vegas local — hanging out a local coffee shop, watering the lawn and picking up dry cleaning — but in the extravagant theatrical costume and meticulous show-ready makeup of their stage persona.

“We wanted to represent the multiple sides of these artists: as amazing Cirque performers from some of the greatest shows in the world, but also as every day Las Vegas residents. The ads bring to life their extraordinary feats in contrast to their everyday errands, and really highlights the personality of Cirque du Soleil,” says Nathalie Brown, VP Group Creative Director at Y&R, who developed the campaign concept. 

Additional print ads featuring other Cirque du Soleil artists will be released later this year.

You can check out three of the new videos below:



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Genres: People

Categories: Social, Corporate, Social and PSAs

VMLY&R - North America, Thu, 02 Mar 2017 14:46:43 GMT