Cineworld Relaunches Digital Platform

In collaboration with we are experience and Can Factory, Cineworld today launches its new look online brand identity and digital platform, setting the benchmark for entertainment brands. The redesigned website is at the centre of this immersive entertainment experience, providing a fully personalised online environment that integrates seamlessly with social media and pushes relevant content from the moment users interact with the brand.

 

We are experience were tasked with creating a multi-layered platform to provide a unique and personalised service for Cineworld’s customers and to improve the cinematic experience before, during and after watching a movie. The digital agency worked together with Cineworld and Can Factory in bringing the designs to fruition. The result sees the rich visual draw of the big screen begin online and continue in the theatre itself.

 

While the initial phase of the roll-out presents the new visual identity as well as the new digital architecture, the second stage will see phased release of functionality through which a redesigned booking system will come to the fore. By integrating with social media platforms, the website will facilitate a more inclusive booking system and provide users with a tailor-made personal experience.

 

Chris Averill, MD and founder of we are experience says: “By working collaboratively with Cineworld and their development agency, Can Factory, each partner was able to simultaneously design and develop the new digital platform, increasing overall productivity. By using innovative rapid feedback techniques, we were able to gather real-time insight which could plug straight back into the design. We also used a combination of quantitative and qualitative research methods to identify emerging mobile behaviours that will redefine how people use cinema sites.”

 

Following the final phase of the digital roll-out, we are experience will shift their focus to redesigning the kiosks throughout Cineworld’s 78 cinemas.