Over the summer, AT&T debuted a series of cinema ads which blended movie genres in completely unexpected ways. The 90-second films, created by BBDO, were designed to reinforce the range of services AT&T offers to give movie lovers more of what matters most in customisation entertainment offerings. For example, 'Surprise' featured a mashup of romance and horror genres, while 'Bus' melded suspense with a musical.

Now AT&T is back with its newest instalment, directed by Biscuit's Steve Rogers – 'Shot'.

'Shot' will begin airing over the Thanksgiving holiday weekend in breaking films such as The Nutcracker and the Four Realms and Spider Man: Into the Spider-Verse.

This latest effort was made possible through the continuation of AT&T’s partnership with NCM (National Cinema Media) and Hearts & Science, AT&T’s media agency.