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Cinematic New AT&T Ad Takes You from Sports Drama to Sci-Fi

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Biscuit's Steve Rogers directs latest instalment in brand's epic cinema ads from BBDO

Cinematic New AT&T Ad Takes You from Sports Drama to Sci-Fi

Over the summer, AT&T debuted a series of cinema ads which blended movie genres in completely unexpected ways. The 90-second films, created by BBDO, were designed to reinforce the range of services AT&T offers to give movie lovers more of what matters most in customisation entertainment offerings. For example, 'Surprise' featured a mashup of romance and horror genres, while 'Bus' melded suspense with a musical.

Now AT&T is back with its newest instalment, directed by Biscuit's Steve Rogers – 'Shot'.

'Shot' will begin airing over the Thanksgiving holiday weekend in breaking films such as The Nutcracker and the Four Realms and Spider Man: Into the Spider-Verse.

This latest effort was made possible through the continuation of AT&T’s partnership with NCM (National Cinema Media) and Hearts & Science, AT&T’s media agency.

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Media Agency

Media Agency: Hearts & Science

President: Ralph Pardo


Sound Company: Sonic Union

Sound Engineer: Paul Weiss

Producer: Justine Cortale, Pat Sullivan

Creative Agency

Creative Agency: BBDO New York

Chief Creative Officer: David Lubars, Greg Hahn

Executive Creative Director: Matt MacDonald, David Povill, David Cuccinello

Creative Director: Kevin Mulroy, Dan Kenneally

Group Executive Producer: Julie Collins

Executive Producer: Jessica Coccaro

Director of Integrated Production: David Rolfe

Business Manager: Ashley Lipham

Managing Director: Doug Walker, Rachel Nairn

Senior Director: David McKenzie

Account Director: Allie Knill

Director of Project Management: Colin Vidika

Head of Integrated Planning: Angela Jones

Planning Director: Mac Russell

Post Production / VFX

Producer: Kevin Breheny

Post Production Company: Kevin

Telecine: Tim Masick @ Company 3

Executive Creative Director: Tim Davies

CG Supervisor: Mike Dalzell

Executive Producer: Sue Troyan

VFX Producer: Jami Schakel

Production Company

Production Company: Biscuit Filmworks

Director: Steve Rogers

Executive Producer: Jeff McDougall, Holly Vega

Producer: Karen O’Brien

DOP: Adam Arkapaw

Partner: Shawn Lacy

Head of Production: Rachel Glaub, Mercedes Allen

Production Design: Bruce McCloskey


Music Company: JSM

Composer: Nathaniel Morgan, Jason Krebs, Joel Simon

CCO: Joel Simon

Executive Producer: Jeff Fiorello

Sound Design: Nathan Kil


Edit Company: Work Editorial

Producer: Jamie Lynn Perritt

Editor: Rich Orrick

Edit Assistant: Chris O’Brien

Executive Producer: Jane Dilworth, Erica Thompson

Genres: People, Action, Storytelling

Categories: Smart watch, Consumer Electronics

BBDO North America, Tue, 20 Nov 2018 17:38:30 GMT