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Cinematic New AT&T Ad Takes You from Sports Drama to Sci-Fi


Biscuit's Steve Rogers directs latest instalment in brand's epic cinema ads from BBDO

Cinematic New AT&T Ad Takes You from Sports Drama to Sci-Fi

Over the summer, AT&T debuted a series of cinema ads which blended movie genres in completely unexpected ways. The 90-second films, created by BBDO, were designed to reinforce the range of services AT&T offers to give movie lovers more of what matters most in customisation entertainment offerings. For example, 'Surprise' featured a mashup of romance and horror genres, while 'Bus' melded suspense with a musical.

Now AT&T is back with its newest instalment, directed by Biscuit's Steve Rogers – 'Shot'.

'Shot' will begin airing over the Thanksgiving holiday weekend in breaking films such as The Nutcracker and the Four Realms and Spider Man: Into the Spider-Verse.

This latest effort was made possible through the continuation of AT&T’s partnership with NCM (National Cinema Media) and Hearts & Science, AT&T’s media agency.


Agency / Creative
Music / Sound
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Genres: Action, Storytelling, People

Categories: Smart watch, Consumer Electronics

BBDO North America, Tue, 20 Nov 2018 17:38:30 GMT