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Cinema's Forgotten Characters Attend Group Therapy in New Audi Film

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Silence is once again the protagonist in this two minute spot from DDB Spain
Cinema's Forgotten Characters Attend Group Therapy in New Audi Film

Everything changes, even the cinema. And with that transformation there are characters and styles that have gone out of fashion and have inevitably been consigned to oblivion. This is inspiration behind DDB Spain’s campaign for Audi’s sponsorship of the San Sebastian Film Festival.

In this two-minute audiovisual piece, Audi presents a group of characters whose roles have been disappearing from the cinema. A group therapy session for the Forgotten Characters Association (FCA), a fictional association in which each of the protagonists tries to face the aftermath of oblivion.


The film ends with an unexpected twist as we are presented with a silent film actress who only comes to say goodbye to the group because silence becomes the protagonist once again thanks to the new Audi e-tron’s 100% electric, silent traction.

A model that radically redefines the concept of electromobility. With a unique and innovative fast recharging system, enviable power, and unprecedented connectivity technology, which will forever change the driving experience, as silence once did for the cinema.

The spot has been created as a sponsorship piece for the San Sebastian Film Festival and is part of a campaign that also features posters, banners and press graphics with visuals inspired by silent film posters.

In addition, the campaign includes short videos for social media where the different protagonists are shown facing their traumas and complexes in a fun and casual way.

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Client

Client: VGED

Brand: AUDI

Product: Audi ETRON FESTIVAL DE CINE SAN SEBASTIAN

Client contact: Caita Montserrat, Edith Marzoa, Marta Codina

Agency

Agency: DDB Spain

Creative general manager: Jose María Roca de Viñals

Creative executive director: Jaume Badia

Creative Director: Guille Ramírez y Xavi Gimeno

Art director: Fran Arguijo

Copy: Carlos Weil

Directora de negocio: Francesca González

Executive account: Verónica Martín

Producer: Vicky Moñino

Strategy planner: Cristiana Zito

Production

Producer: Garage Films

Production: Hugo Menduiña

Executive Producer: Oriol Uria

Producer: Eva Aparicio

Photography Director: Paco Femenia

Art Director: Alexandra Jordana

Costumes: Jo Ryan

Casting: Luci Lennox

Production Director: Jone Muñiz

Montador: Ramón Morejón.

Postproduction: Fake Studio.

Sound: Idea Sonora

Music: Summer 76

Pieces: 120” + 90”

Rights: Internet, Social Media and SS festival

Media

Media Agency: PHD

Genres: Comedy

Categories: Automotive, Cars

DDB EMEA, Mon, 16 Sep 2019 15:04:49 GMT