10 months ago
Everything changes, even the cinema. And with that transformation there are characters and styles that have gone out of fashion and have inevitably been consigned to oblivion. This is inspiration behind DDB Spain’s campaign for Audi’s sponsorship of the San Sebastian Film Festival.
In this two-minute audiovisual piece, Audi presents a group of characters whose roles have been disappearing from the cinema. A group therapy session for the Forgotten Characters Association (FCA), a fictional association in which each of the protagonists tries to face the aftermath of oblivion.
The film ends with an unexpected twist as we are presented with a silent film actress who only comes to say goodbye to the group because silence becomes the protagonist once again thanks to the new Audi e-tron’s 100% electric, silent traction.
A model that radically redefines the concept of electromobility. With a unique and innovative fast recharging system, enviable power, and unprecedented connectivity technology, which will forever change the driving experience, as silence once did for the cinema.
The spot has been created as a sponsorship piece for the San Sebastian Film Festival and is part of a campaign that also features posters, banners and press graphics with visuals inspired by silent film posters.
In addition, the campaign includes short videos for social media where the different protagonists are shown facing their traumas and complexes in a fun and casual way.
Product: Audi ETRON FESTIVAL DE CINE SAN SEBASTIAN
Client contact: Caita Montserrat, Edith Marzoa, Marta Codina
Agency: DDB Spain
Creative general manager: Jose María Roca de Viñals
Creative executive director: Jaume Badia
Creative Director: Guille Ramírez y Xavi Gimeno
Art director: Fran Arguijo
Copy: Carlos Weil
Directora de negocio: Francesca González
Executive account: Verónica Martín
Producer: Vicky Moñino
Strategy planner: Cristiana Zito
Producer: Garage Films
Production: Hugo Menduiña
Executive Producer: Oriol Uria
Producer: Eva Aparicio
Photography Director: Paco Femenia
Art Director: Alexandra Jordana
Costumes: Jo Ryan
Casting: Luci Lennox
Production Director: Jone Muñiz
Montador: Ramón Morejón.
Postproduction: Fake Studio.
Sound: Idea Sonora
Music: Summer 76
Pieces: 120” + 90”
Rights: Internet, Social Media and SS festival
Media Agency: PHD
Categories: Automotive, CarsDDB EMEA, 10 months ago