I Like Music
Electriclime gif
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Cinemark XD Shows Why Movies Are Made for the Big Screen

Creative 26 Add to collection

Imaginary Forces launches fantastical spot

Cinemark XD Shows Why Movies Are Made for the Big Screen

Creative company Imaginary Forces (IF) partners with Cinemark to create a trailer to show why movies are made for the big screen. 

Movies are storytelling at its most powerful, and most primal. Movies are all about entering worlds unimaginable and with this campaign for Cinemark XD, the goal was to create a visual that not only captivated the audience with dynamic landscapes, but put viewers in the movie theater seats themselves.

“The real competitor is the home screens and everything outside the theater, challenging how a movie can and should be watched. We are in the belief that cinema is worthy of getting out and actually seeing the movie in the theater. The other options are an injustice to the storytelling,” says creative director Alan Williams. 

With the seat reclined, popcorn in hand, the curtain rises as viewers are transported deep into the world of storytelling without saying a single word. Scored to an orchestral tune-up that crescendos to a grand symphony, the audience is left on the edge of their seats ready to escape reality for the movie experience they came for. As they exit the fantastical world of cinematic storytelling, they’re reminded why movies are made for this.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Creative Director: Alan Williams

Designers: Anna Chen, Carlos Encisco, Pedro Murteira, Kevin Sanchez, Jake Ferguson, Matt Shadis

Editor: Lin Wilde

Producer: Keith Bryant

Modeler: Michal Dupree

3D/Animation Artists: Anna Chen, Kevin Sanchez, Pedro Murteira, Carlos Encisco, Matt Shadis, Jake Ferguson, Zach Carnes, Julie Craft

Copywriter: Josh Chesler

Storyboards: Tyler Gibb, Bradley Vancata, Fred Fassberger

Music: Trouble - Juliet Roberts/Musicbed

Audio Mix: Eleven Sound

Head of Production: Ryan Burcham

Coordinators: Spencer Ruhle, Nic Luong

Genres: Visual VFX

Imaginary Forces, Wed, 06 Jul 2022 14:56:06 GMT