Hobby home page
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Cineburó Mexico Reveals Two Big Projects for Adidas and Disclosure

Creative 418 Add to collection

Working with Somesuch and Division, Cineburó here discusses the productions of its recent projects

Cineburó Mexico Reveals Two Big Projects for Adidas and Disclosure
Cineburó Mexico has unveiled two new projects; motivational spot for big sports brand Adidas, and an intense new music video for English electronic music duo, Disclosure. Working with Somesuch and Division, Cineburó here discusses the productions of each.

With an extremely fast award to shoot turnaround time, Cineburó quickly scouted locations and obtained shooting permits for the multiple location shoot including underwater scenes to match the director’s storyboard.

As experts in the region, Cineburó took Somesuch to picturesque pools, beaches and secret spots to shoot real people in their favourite environments.

Director Camille Summers-Valli said: “I wanted this film to hero women who love water and who love themselves; because, unfortunately, not enough of us do”.

DISCLOSURE PROMO 'MY HIGH (ft Aminé, slothai)'
Cineburó had another chance earlier this year to work with director Simon Cahn at Division on a music video for Disclosure (ft Aminé, slothai). 'My High' was an epic story, filmed on 16mm, shot over a couple of days in Mexico City. The brief for the film was for an LA look with multiple locations and an international cast which Cineburó helped to deliver.

Juanelo Hernández, producer, Cineburó, said: “Selecting the cast was one of the most complicated aspects of the project, since it involved many characters with peculiar characteristics. We worked with three different casting services and still at the end even I participated as the nurse that smokes the spliff. The locations were another challenge as both cities, LA and Mexico City, are chaotic and noisy. We wanted to convey this, which involved shooting in very difficult parts of the city - like the downtown - while maintaining high security standards and not revealing this was indeed Mexico City."

He continued: "We also had to shoot in another state to film streets and houses that seemed like suburban neighbourhoods from LA. We filmed in the Hospital de Jesus which is the oldest hospital in Mexico, built where Hernan Cortez met Moctezuma. The last sequence was the most difficult from the whole video. Those last seconds, were the main character is run over, took about four hours and we had to close several important streets from all vehicles and traffic. Finally, I used to joke with the crew that our main objective was keeping our main character alive during the shoot, since the poor guy was continually exposed to…well, all that you see in the video. He was a trooper”.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Adidas project

Client: ADIDAS

Global Sr Comms Manager: Marie Bertapelle

Global Comms: Anastasia Ryaboshapka

Creative agency

Creative Agency: LUDWIG

Sr Creative Director: Natalie Jasper

Sr Art Director: Fabiola Lopez

Production Company

Production Company: Somesuch

Director: Camille Summers-Valli

DOP: Max Pittner

Underwater DP: Eduardo De La Cerda

Executive Producer: Sarah Pearson

Producer: Tarquin Glass

Producer Mexico: Israel ‘Simba’ Gonzâlez

Production Services: Cineburó

MD and executive producer: Gabriel Stavenhagen

Disclosure Project


Commissioner: Kevin Kloecker


Production Company: DIVISION

Director: Simon Cahn

Executive Producers: Théo Gall and Jules de Chateleux

Producer: Clemence Cuvelier

Production Services: Cineburó

Executive Producer: Julian Torregrosa

Producer: Juanelo Hernandez

Genres: Music performance, People, Storytelling

Categories: Music video, Short Films and Music Videos

Somesuch, Tue, 28 Jul 2020 15:09:07 GMT