Wed, 06 Jan 2016 10:32:02 GMT
Cillit Bang is launching its first global campaign, and it'll definitely sweep you off your feet.
In the film, launching on web and TV, we meet a mechanic who discovers how efficient Cillit Bang’s products are - all the while putting on quite the show.
The ad, created by BETC Paris, was directed by Michael Gracey and produced through Partizan. The intense choreography is set to a BETC Pop edit of the classic Flashdance tune, 'She’s a Maniac.'
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Sound Design: Gum
Director: Michael Gracey
Production Company: Partizan
Art Director: Alexandre Saad, Marie Baillot, (Assist) Clement Hedouin
Copywriter: Guillaume Rebbot
Creative Agency: BETC Paris
Planner: Marianne Hurstel
TV Producer: David Green, Emilie Cointot
Genres: Choreography, Music performance
Categories: Home, Cleaning ProductsBETC Paris, Wed, 06 Jan 2016 10:32:02 GMT