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Cillit Bang's Sweaty Flashdance Makes Cleaning Exciting... Almost


Editors' Choice: BETC Paris teams with Partizan's Michael Gracey for a fantastical rendition of 'She’s a Maniac'

Cillit Bang's Sweaty Flashdance Makes Cleaning Exciting... Almost

Cillit Bang is launching its first global campaign, and it'll definitely sweep you off your feet. 

In the film, launching on web and TV, we meet a mechanic who discovers how efficient Cillit Bang’s products are - all the while putting on quite the show.

The ad, created by BETC Paris, was directed by Michael Gracey and produced through Partizan. The intense choreography is set to a BETC Pop edit of the classic Flashdance tune, 'She’s a Maniac.'


Music / Sound
Agency / Creative
view more - Creative
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Genres: Choreography, Music performance

Categories: Home, Cleaning Products

BETC Paris, Wed, 06 Jan 2016 10:32:02 GMT