BETC Paris
Wed, 06 Jan 2016 10:32:02 GMT
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Cillit Bang's Sweaty Flashdance Makes Cleaning Exciting... Almost
Editors' Choice: BETC Paris teams with Partizan's Michael Gracey for a fantastical rendition of 'She’s a Maniac'
Cillit Bang is launching its first global campaign, and it'll definitely sweep you off your feet.
In the film, launching on web and TV, we meet a mechanic who discovers how efficient Cillit Bang’s products are - all the while putting on quite the show.
The ad, created by BETC Paris, was directed by Michael Gracey and produced through Partizan. The intense choreography is set to a BETC Pop edit of the classic Flashdance tune, 'She’s a Maniac.'
CREDITS
Music / Sound
Agency / Creative
Production
Genres: Choreography, Music performance
Categories: Home, Cleaning Products
BETC Paris, Wed, 06 Jan 2016 10:32:02 GMT
