Cignpost Diagnostics Appoints VCCP Media for Planning and Buying

VCCP Media has been awarded by the UK’s leading COVID-19 private testing advisory firm, Cignpost Diagnostics, for media planning and buying. They are the first media agency to work with the Government accredited business. 

The first piece of work on the account launched at the start of April, as an integrated nationwide campaign. Created by Bridge F61 and called ‘Team. Not Teams’, the campaign encourages workers to return to offices and get back with their colleagues following the lifting of the Government stay at home message. The mass advertising campaign was designed to encourage Brits to plan to stop working from home as well as providing company leaders with a clear plan to help get employees safely back to work and spark the economy back to life. 

VCCP Media focused activity on large formats in national newspapers and digital OOH at key London transport hubs including Waterloo, Canary Wharf and Liverpool Street and targeted business leaders in Edinburgh and Cardiff. Launched on the first day back at work after Easter, it followed the latest insight from Retail Experts Springboard that found footfall has continued to increase week-on-week in the UK’s town and cities. 

Nick Markham, co-founder of Cignpost Diagnostics, explained the rationale behind the campaign: “With the successful vaccine roll out, many businesses are increasingly keen to bring their staff back to the office. Some need to return just to survive and others understand the impact that lockdown has had on the mental health of their staff. Many companies are missing the creativity that only comes from teams working together in the office. That is why we have launched this campaign to help businesses return to the office safely. We also want to clear up the confusion about the different tests available and how best to create a COVID-19 safe environment in the office.”

Peter Bennett, joint CEO at VCCP Media, added: “We’re thrilled to be working with such an integral business to kick starting this countries’ economic recovery. The marketing and advertising industries, more than most, understand how creativity can come from teams working together in a shared space, so we are delighted to have played a part in supporting Cignpost Diagnostics with a campaign that we all hope goes some way to help us.”