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Cigna Celebrates Health Professionals Fighting Coronavirus in 'We Run With Them' Spot

06/04/2020
Advertising Agency
New York, USA
66
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McCann Worldgroup partnered with Cigna to thank health care workers in America and show support

Cigna Enterprise has exhibited leadership in response to the Covid-19 pandemic through waiving out-of-pocket testing and treatment costs, improving access to virtual physicians, ensuring delivery of medications, and offering 24/7 support from 7000 doctors and nurses. To help convey these efforts to the general public and express its support for all those involved with this crisis, Cigna is launching an anthemic brand response to Covid-19.

McCann Worldgroup partnered with Cigna on their new campaign to celebrate and support health care professionals and public health workers who are putting their lives on the line every day. Cigna uses the campaign to thank health care workers for their heroic efforts taking care of those who need it most during this global pandemic - and staying by their side. The company speaks directly to the heroes of this global crisis and assures them that they run with them – the doctors, nurses, pharmacists and therapists – supporting them on the ground and through digital channels.

The spot, ‘We Run With Them,’ launched March 31st and will be shared across TV, digital, social, newspaper print and online video.


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