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Cibo Named Digital Brand Partner for San Francisco Museum of Modern Art

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Agency to help shape SFMOMA's digital future with new expansion

Cibo Named Digital Brand Partner for San Francisco Museum of Modern Art

Cibo, an integrated brand experience agency, today announced they have been selected by the San Francisco Museum of Modern Art (SFMOMA) as their experience design partner to help shape the museum’s digital future as part of its major expansion to open in 2016.

“We’re delighted to have Cibo as a partner,” said Keir Winesmith, Head of Web and Digital Platforms at SFMOMA. “Their team stood out from our first meeting for their thoughtful approach, incisive questions and crucially, their commitment to a long term relationship with the museum.” 

Setting an international precedent for transforming a contemporary art museum from the ground up, SFMOMA is expanding to support tremendous audience and program growth, and to share much more of its permanent collection with a wider public. The new museum, designed in collaboration with internationally renowned architecture firm Snøhetta will join the existing Mario Botta-designed building with a 235,000 square foot, 10-story high rise addition that nearly doubles gallery capacity and other art-filled, free-access public spaces.

SFMOMA plans to transform not just the museum's physical presence, but also every aspect of visitor experience, including their digital landscape in conjunction with a new vision for the museum’s greater role as a place for learning, inspiration, and interaction for visitors from the Bay Area and beyond. Cibo will work closely with museum staff and stakeholders to define this vision for the SFMOMA website, and its place in a broader set of digital touch points that will be a part of the museum’s new experience.

"We founded Cibo here in San Francisco,” says Jim Magill, Co-Founder and CMO.“ We feel strongly about supporting the arts in our community. This collaboration provides an opportunity to not only do just that, but also to help SFMOMA continue its role as a global leader in contemporary art.

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Categories: Sports and Leisure, Museums and Galleries, Tue, 29 Jul 2014 10:35:48 GMT