Ad Council has launched a new PSA with Feeding America and Ciara.
Featuring the Grammy Award winning singer/songwriter’s song, ‘I Got You,’ and developed pro bono in partnership with Colle McVoy, CAA and Feeding America, Ad Council’s new PSA reminds viewers about the growing need to help people struggling with food insecurity amid the pandemic.
With school closures and job losses, the numbers are heartbreaking. In addition to the 37 million people already dealing with food insecurity, we’re projecting an increase of 17.1 million Americans, including children, who will turn to the Feeding America network of foodbanks for much needed support. In times like this, when people are worried about catching a fatal disease, they shouldn’t have to worry about their next meal.
Through this campaign, Ad Council are aiming to raise donations at the Feeding America website, allowing the Feeding America network of food banks to feed millions of families across the country.
Ciara said of the project: “Food is a basic necessity for survival and access to it is something we can't take for granted. During times like this it’s important to come together and support our neighbours and community in need. Even if you are unable to make a donation, do your part by spreading kindness, gratitude and love whenever and wherever you can.”
Senior Writer: Zach DeBlaey
Senior Art Director: Dan Linnihan
Editor: Jon Cruikshank
Art Producer: Chris Peters
Director of Broadcast: John Borchardt
Broadcast Business Affairs Manager: Beth Smith
Group Account Director: Rob Hagemann
Assistant Account Executive: Maggie Crist
CEO: Christine Fruechte
CCO: Mike Caguin
Managing Director, Head of Client Growth: Jess Henrichs
Categories: Charity, Corporate, Social and PSAslbbonline.com, Thu, 28 May 2020 13:01:03 GMT