Churchill and WCRS New Dramatic Stunt Film Boldly Challenges Insurance Industry Norms
The film was directed by Max Fisher through Outsider films, working once more in collaboration with award-winning DOP Luke Jacobs
Churchill have today unveiled the latest communication for their ‘Write Off Replacement’ proposition, featuring a stunt that brings to life the seamless customer experience Churchill offers when upgrading their vehicle following a write-off situation. In a first for Churchill Insurance, the film depicts a stunt featuring a woman who, when faced with a yawning chasm opening up in the road in front of her, courageously leaps from her moving car to an upgraded, newer model of the same car to escape a write-off jeopardy moment. She drives off into the sunset safely and joyfully, waving her thanks to Churchie on the way.
The stunt was performed for real with no safety harness, wires or rigs using Jess Hooker, a leading stuntwoman with film credits to her name such as Dr. Strange, Transformers and Tomb Raider.
The idea demonstrates the ease with which you can pay to upgrade your car should it be written off. You could also choose to receive a direct replacement or the money back*. However, research has shown that paying the difference to upgrade your car is the most popular choice.
Ed Harland-Lang, Head of Marketing Communications at Churchill says, “With our ‘Write-Off Replacement’ proposition, we wanted to demonstrate that Churchill has you covered and will make the claims process as easy and seamless as possible. This was a tough brief to crack but the creative absolutely nails our product message.”
The film was directed by Max Fisher through Outsider films, working once more in collaboration with award-winning DOP Luke Jacobs.
Emma Marsland, Managing Partner, WCRS says, “We had a clear brief - to be bold and challenging - and an excellent product to write to. Ta dah! A great idea was born!”
The film will be going live on Facebook and YouTube.view more - Creative
Account Service: Lucy Brooksbank, Ed Harland-Lang, Shanice Remy, Shivani Sivaraj
Media Agency: Mediacom
Account Management: Carolina Gutierrez Vargas,
Account Managers: Chris Moger, Dan Taylor
Agency Production: Kaiya Taffel, Eliot Liss
Creative Agency: WCRS
Creatives: Tom Dixon & Jo Griffin
Executive Creative Director: Ross Neil
Planners: Elisa Edmonds, Kath Morris, David Blackett
Technical Director: Dino Burbidge
Post Production / VFX
Post Production Company: Creative Outpost
Digital Production Company
Colourist: James Bamford @ The Mill
Director: Max Fisher
Producer: Jeremy Bannister
Production Company: Outsider
Sound Design: Nick Angell
Sound Production: Angell Sound
Engine, Mon, 25 Sep 2017 14:34:59 GMT
Edit Company: Ten Three Editing
Editor: Rebecca Luff