Mon, 23 Jun 2014 09:13:37 GMT
Chuck, the irreverent and unflappable mascot to the world’s most loved lollipop - Chupa Chups - is back - this time appearing in the most unexpected of places.
Chupa Chups has launched a new TVC featuring its global mascot Chuck who wholeheartedly embodies the brand philosophy of a Life Less Serious.
Chuck, created by BBH, is the silent lollipop- sucking character that never fails to make light of any serious moment.
Tinus Strydom, Creative Director, BBH Asia Pacific, says: “The aim, above all else, is to entertain, and to be remembered. In a cluttered confectionary market, standout and memorability is key. A singing boy's bottom should cut through that clutter.”
BBH Asia Pacific has been the global Agency of Record for Perfetti Van Melle’s Chupa Chups since 2008.
Client: Perfetti Van Melle, Chupa Chups
Creative Team (ECD, CD, Copywriter, Art Director):
Director: Benji Weinstein
ECD: Scott Mcclelland
CD/ Copywriter: Tinus Strydom
CD/ Art Director: Maurice Wee
Producer: Richard Mayo-Smith
Account Management: David Webster, Michelle Zimmerman, Midori Watanabe
Planning: Lindsey Cummings
Production house: Blink Productions
Audio production: Fuse Asiaview more - Creative
Categories: Food, SweetBBH London, Mon, 23 Jun 2014 09:13:37 GMT