Gear Seven/Arc Studios/Shift
I Like Music
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Chupa Chups' Chuck Pops Up Just in Time for New Spot



BBH Asia Pacific cuts through the clutter of the confectionery market

Chupa Chups' Chuck Pops Up Just in Time for New Spot

Chuck, the irreverent and unflappable mascot to the world’s most loved lollipop - Chupa Chups - is back - this time appearing in the most unexpected of places.

Chupa Chups has launched a new TVC featuring its global mascot Chuck who wholeheartedly embodies the brand philosophy of a Life Less Serious.

Chuck, created by BBH, is the silent lollipop- sucking character that never fails to make light of any serious moment.

Tinus Strydom, Creative Director, BBH Asia Pacific, says: “The aim, above all else, is to entertain, and to be remembered. In a cluttered confectionary market, standout and memorability is key. A singing boy's bottom should cut through that clutter.”

BBH Asia Pacific has been the global Agency of Record for Perfetti Van Melle’s Chupa Chups since 2008.


Client: Perfetti Van Melle, Chupa Chups

Creative Team (ECD, CD, Copywriter, Art Director):

Director: Benji Weinstein

ECD: Scott Mcclelland

CD/ Copywriter: Tinus Strydom

CD/ Art Director: Maurice Wee

Producer: Richard Mayo-Smith

Account Management:  David Webster, Michelle Zimmerman,  Midori Watanabe

Planning: Lindsey Cummings

Production house: Blink Productions

Audio production: Fuse Asia

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Food, Sweet

BBH London, Mon, 23 Jun 2014 09:13:37 GMT