Christopher White Revisits the Site of His Infamous Car Crash… But This Time the Car’s Driving Him

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Mercedes-Benz and Net#work BBDO take Christopher back to the treacherous road where he almost lost his life 30 years ago, in a new autonomous S-Class
Christopher White Revisits the Site of His Infamous Car Crash… But This Time the Car’s Driving Him
A commercial made by Mercedes-Benz in 1990 told the story of crash survivor Christopher White with the tagline “Engineered like no other car in the world". 

It was one of the decade’s most iconic ads, and most South Africans surely remember it. It even won South Africa’s first ever Gold Film Lion in Cannes. Launching the S-Class range of Intelligent Drive vehicles into the South African market demanded an advertising approach as groundbreaking as the cars themselves.

30 years later, Mercedes-Benz has revisited the infamous Chapman’s Peak crash. The same treacherous road, the same driver behind the wheel, but… an indescribably different drive.
The ad takes viewers through Christopher’s 1988 crash in agonising detail, breaking footage from the original ad up into jagged segments of action interspersed with Christopher remembering what he was seeing, feeling and thinking, along with media footage and comments from first responders to the accident scene. 

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Music Company: Audio Militia


Edit Company: James O’Sullivan

Post Production / VFX

Post Production Company: Ludus

Producer: Nina van Rensburg

Production Company

Production Company: 7Flims

Director: Lourens van Rensburg

Stylist: Steven Tyler

Cinematography: Lorens van Rensburg


Sound Company: Audio Militia


Animator: Ryan Paikin


Clients: Selvin Govender

Creative Agency

Creative Agency: Net#work BBDO

Art Director: Steven Tyler

Producer: Lee-Ann Jacobs

Executive Creative Director: Brad Reilly

Chief Creative Officer: Mike Schalit

Genres: Documentary, People, Scenic, Dialogue

Categories: Automotive, Cars

NET#WORK BBDO, 2 years ago