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Creative in association withGear Seven
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Christopher Walken Brings Style & Pizzazz to Kia's Super Bowl Spot

03/02/2016
Post Production
Los Angeles, USA
80
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David&Goliath takes us into a 'Walken Closet' in new spot directed by MJZ's Matthijs Van Heijningen

Midsize sedans are not typically aspirational vehicles. They do not occupy the cool niches of sports cars or SUVs. They are practical, expected, and boring. Even their category name implicates them as middling. The next-generation Kia Optima, however, is anything but your typical midsize sedan.

To introduce the next-generation Optima, David&Goliath enlisted revered cultural icon and star Christopher Walken. Given the fact that your car, like the clothes you wear, reflects the style you have as an individual, what better place for Christopher Walken to extol his words of wisdom than inside a walk-in closet. It is from here that Walken explains that the next-generation Optima is the antidote to the overwhelming monotony we’ve come to expect from the midsize sedan category.

Colin Jeffery, CCO, David&Goliath says: “There are a few special moments in one’s career. Those times when you find yourself in an interesting place, making something you never thought possible, with someone you never thought you’d meet. Being in a closet with Christopher Walken and 600 pairs of beige slacks was definitely one of those moments.”


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