1 year ago
It’s the most wonderful time of the year – when retailers give us all that festive feeling with their Christmas ads. Asda has kicked off its Christmas campaign with the launch of its ‘Bring Christmas Home’ TV ad.
The adrenaline-fuelled ad sees Santa launch a flaming Christmas pudding into the air before an avalanche of dancing skiers, Santas on motor bikes, cowboys riding Christmas trees and even stunt driving Yetis – all laden with Asda food, gifts and George clothing - descend down a snowy mountain to bring Christmas home to an excited young girl.
Set to the classic festive song 'Christmas (baby please come home)' the 60 second ad created by AMV BBDO captures the spirit of excitement that is bringing Christmas home.
According to Asda’s Chief Customer Officer Andy Murray, the inspiration for the ad was that sense of Christmas being a time when people focus a huge amount of energy and effort on bringing people together and ‘coming home’. He said; “We really wanted to hone in on a universal feeling about Christmas that people could relate to. The one thing we all kept coming back to was the sense of excitement that comes from preparing to bring your nearest and dearest together, how crazy and chaotic it can feel, but ultimately how all the effort results in something wonderful when you bring Christmas home.
“Our ad really captures the energy and excitement - as well as showcasing the range of products we have on offer that mean you can get everything you need to bring Christmas home at Asda.”
Hundreds of Asda and George products are featured in the ad, with the supermarket showcasing a number of their hero products for the festive season including: Extra Special Macarons, Extra Special Raspberry and Pistachio Wreath and the Extra Special Pork, Turkey, Apple and Cranberry Sausage Roll Wreath. And of course, no Christmas would be complete without a selection of Christmas jumpers and novelty nightwear from George.
The Ad even features some of Asda’s colleagues after the supermarket held open auditions for the chance to be part of the campaign. Murray said: “Our colleagues play such a vital role in bringing Christmas home for our customers, it was only right that they were part of our festive cavalcade - and Sarah and Daniel have done us proud.”
In addition to the 60 second ad, Asda will also air three 30-second adverts throughout the festive period, showcasing more of Asda’s food, gifting and party offering across both Asda and George.
Media Agency: Blue449
Director: Agustín Alberdi
Producer: Debbie Ninniss
Production Company: Stink
Audio Post Production: 750 MPH
Account Managers: Rhe Petgrave
Art Director: Diego de Oliveira
Board Account Director: Anna Covell Bobbie Gannon Georgia McLean
Business Affairs: Maxine Thompson
Copywriter: Caio Giannella
Creative Partners: Colin Jones Phil Martin
Senior Account Manager: Farai Dube
Senior Strategist: Sam Williams
Social Creative: Antony Eagle
Strategy Partner: David Edwards
Post Production Company: The Mill
Genres: Visual VFX, Action
Categories: Supermarkets, Retail and RestaurantsAMV BBDO, 1 year ago