Global social media agency We Are Social has created a pan-European Christmas campaign for luxury denim brand, 7 For All Mankind.
The campaign, which launches today, will run for four weeks in the UK, Germany and the Netherlands and has been created to drive traffic to 7 For All Mankind’s ecommerce site over the important Christmas period.
The activity draws inspiration from the classic festive hit ‘All I want for Christmas’ and revolves around a Facebook app, created by We Are Social. Fans will be asked to browse 7 For All Mankind’s 2012 collection on its website and choose which item they would most like to receive for Christmas. They will then copy the URL from the ecommerce site and paste it into the field in the entry form within the app to be in with a chance of winning the product.
One winner will be chosen each week over the four week campaign period. Although fans can only enter one product every week, they can also gain an extra entry into the prize draw by inviting their friends to the application.
Giulia Marinello, digital marketing coordinator at 7 For All Mankind said: “Christmas is a crucial time for retailers, particularly in the luxury market. Often, people will covet a high quality item of clothing as an annual treat from a loved one andthis campaign really demonstrates We Are Social’s insight into this mindset by asking fans to choose their most desired item.
“We Are Social’s expertise allows them to execute this campaign not just in the UK market but across our other European target areas which is part of the reason we work with them, along with their creativity and strategic thinking.”
Deola Laniyan, account director at We Are Social said: “7 For All Mankind is a luxury brand with products that people really desire so ‘All I want for Christmas’ seemed the perfect tagline for the Facebook campaign. This activity will really encourage 7 ForAll Mankind’s Facebook fans to take a good look at its Fall Collection, and hopefully those who aren’t lucky enough to win a prize will add an item to their Christmas list.”