Christine Smith Named SVP, Client Business at Innocean Worldwide Canada

Innocean Worldwide Canada announces the promotion of Christine Smith to SVP, Client Business.

Christine came to Innocean Worldwide Canada in 2017 as VP, group account director. Over the past three years she has been responsible for leading the Hyundai Auto Canada Corp. and Genesis Motors Canada accounts. In her new role as SVP, Client Business, Christine will continue to oversee brand and retail advertising for these brands, while taking on additional responsibilities as part of Innocean Worldwide Canada’s leadership team.

The announcement comes after a remarkable year of growth for Hyundai Auto Canada Corp. Working collaboratively with Innocean Worldwide Canada’s Creative and Media departments, Christine played a key role in helping to transform Hyundai’s advertising strategy leading to unprecedented success. As a result of these efforts Hyundai became the fastest-growing mainstream automaker in Canada and the only brand to outperform the Canadian automotive industry for 12 consecutive months. The turnaround strategy won Gold in Brand Building at the Canadian Marketing Association (CMA) awards in 2019. Other award wins included Bronze in Business Impact at the CMA awards for Hyundai’s Made for Those Who Drive Hockey campaign and Gold in Best in Automotive at the 2019 Media Innovation Awards (MIA) for Genesis Motors Canada.

“Christine has been instrumental in the successful growth of the Hyundai business,” said Chief Operating Officer, Norm Melamed. “Our recent wins at the CMA and MIA awards attest to the quality of work she and the team are providing. We are pleased to have Christine as part of our team and look forward to seeing the great work she will bring as SVP, Client Business”

Before coming to Innocean Worldwide Canada, Christine spent five years at BBDO New York where she was SVP, senior director. Previously she was a VP, global group account director at Proximity Canada.