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Christie + Co Picks Smith Milton For Strategy Review And Rebrand



Agency to develop new brand identity for property adviser

Christie + Co Picks Smith Milton For Strategy Review And Rebrand

Smith & Milton has been appointed to review the brand strategy and deliver a new brand identity and digital asset management system for specialist property adviser Christie + Co.

Smith & Milton, who won the work following a competitive pitch, will be undertaking a significant strategic review of Christie + Co’s brand and digital communications, and will be responsible for developing the brand identity and creating a digital asset management system. They will be working alongside partner agencies in applying and delivering the new identity across the Christie + Co estate.

Smith & Milton has been tasked with creating alignment and brand consistency across Christie + Co and its sister companies across eight sectors in seven countries. The agency will also be working with the business on its internal strategic positioning so that all staff understand the role that the Christie + Co brand plays in the market.

Jane Wiley, marketing director at Christie + Co, said: “We’ve been looking at all aspects of our marketing as to how we can position ourselves more appropriately in all the client segments that we operate in.  The brand tells our story, so we are starting inside and hope to share the next chapter of our brand story with all our stakeholders next year.

“Smith & Milton demonstrated the gravitas and branding credentials required of an agency taking on this important project. There was also a clear chemistry between the team here and those at Smith & Milton, which played a large role in the agency’s appointment.”

Tim Hutchins, client director at Smith & Milton, added: “The property market is complex and constantly evolving, so an identity can become outdated fairly quickly. This is a great win and one that plays to our strengths as an agency that is highly creative but also very strategically-minded.”

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