Christiaan Lette Joins Wunderman Thompson as UK Chief Data Officer

Wunderman Thompson welcomes Christiaan Lette as chief data officer for the UK with a remit to help their clients, talent and the business further utilise data for growth.

With clients asking more questions around audiences, data, tech, experience, measurement, transformation and integration, Christiaan will utilise marketing science, data consulting, data-driven comms and Wunderman Thompson’s end-to-end capabilities to help brands connect with their customers more intuitively.

Christiaan joins from the global media agency Wavemaker where he was UK chief digital officer and responsible for the L’Oréal, BMW and MINI accounts, as well as helping to win the likes of Reuters and Eurostar.

Joining Wavemaker in 2018 Christiaan headed up the Wavemaker Precision division which consisted of 250 specialists in analytics, data strategy, digital activation and e-commerce, before becoming managing director and chief digital officer for Wavemaker UK.

He has previously worked at creative and digital agencies including Publicis, TBWA, WCRS and Possible. Originally from the Netherlands, Christiaan was brought up in Singapore and has spent the past 23 years in the UK.

Christiaan commented: “After three years in the media world, I’m excited to be re-joining a creative agency, one that has unrivalled industry expertise, truly talented staff and fantastic clients. I don’t know any other agency that is accredited by the IPA for Effectiveness, wins at I-COM and Data IQ, and takes home Gold Lions at Cannes for data-led creative. Just take BT Sport’s Unscripted campaign – the team are paving a new way of approaching data, technology and creative that I haven’t seen anywhere else and I can’t wait to be a part of it.”

Pip Hulbert, UK CEO said: “Christiaan is a remarkable talent with in-depth experience across creative, technology and media that will perfectly tie together our capabilities, products and services to develop the most interesting and inspiring solutions for our clients’ brands and their customers.

“With the demise of third party cookies and the opportunities presented by first party data we are delighted that Christiaan is joining us to further strengthen Wunderman Thompson’s leading Marketing Transformation, Science, Automation and Personalisation practices.”