Peach
Hobby home page
liahome
Electriclime gif
IPA Banner Global Recognition
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Chris O'Dowd & W+K Portland Take on 'Snow-mageddon' in New Nike Spot

Creative 0 Add to collection

Editors' Choice: Reset's Adam Hashemi shoots winter sports legends & Irish funnyman O'Dowd

Chris O'Dowd & W+K Portland Take on 'Snow-mageddon' in New Nike Spot

With falling temperatures and expected sub-freezing conditions on the horizon, it’s easy for some to sit back and let the weather dictate their workout. However, when equipped with the right baselayer it’s just another challenge to overcome. Athletes know that if they succumb to the elements, then someone else will take their spot.

When training in the winter months, athletes have a choice to make - take the easy road and sit it out on the sidelines, or stay in the game and take on the weather while using it to their advantage.


Nike’s latest cold weather campaign takes a playful approach to tackling the elements and “choosing your winter.” The film is the first in a multi-part series, debunking the myth that just because it’s cold outside, you have to stay inside. By wearing Nike Hyperwarm baselayer, Nike athletes can lock in their performance while simultaneously locking out the elements.

The initial film features football athletes Aaron Rodgers and Jordy Nelson, soccer players Clint Dempsey and Brad Evans, distance runner Mary Cain, figure skater Gracie Gold, snowboarder Johnnie Paxson and actor Chris O’Dowd as a weatherman.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Client

Advertiser: Nike

Post Production / VFX

3D Artists: Robert Chapman, Josh Hatton, Martin Rivera, Matt Longwell, Milton Ramierz

3D Lead Artist: Tom Graham

Colourist: Adam Scott

Executive Producer: Sue Troyan

Matte Painting: Thom Price, Rasha Shalaby

Post Production Company: The Mill LA

Producer: Toby Louie, Leighton Greer, (Colour) Natalie Westerfield

2D Lead: James Allen

Creative Agency

Creative Agency: W+K Portland

Art Director: Sara Phillips

Business Affairs: Karen Crossley

Copywriter: Nathaniel Friedman

Executive Creative Director: Joe Staples, Mark Fitzloff

Executive Producer: Matt Hunnicutt

Head of TV / Production: Ben Grylewicz

Producer: (Senior) Erika Madison

Team Manager: Lauren Walker

Production Company

Director: Adam Hashemi

DOP: Ben Seresin

Executive Producer: Jeff McDougall

Managing Director: Dave Morrison

Producer: Andrew Travelstead

Production Company: Reset

Production Designer: Jeremy Hindle

Music

Audio Post Production: Lime

Composer: Michael Picton

Executive Producer: Sara Matarazzo, (Barking Owl) Kelly Bayett, (Lime) Susie Boyajan

Music Production: Walker

Song: “In the Hall of the Mountain King,” by Edvard Grieg

Sound Design: Michael Anastasi @ Barking Owl

Sound Engineer: Rohan Young

Sound Mix: Judson Crane

Offline

Edit Assistant: Grant Hull

Edit Company: Exile

Editor: Kirk Baxter, Nate Gross

Executive Producer: Carol Lynn Weaver

Genres: Comedy, Action

Categories: Clothing and Fashion, Sportswear

lbbonline.com, Tue, 18 Nov 2014 10:27:28 GMT