Peach
Hobby home page
Soundlounge
Electriclime gif
AdGreen
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Chris Kamara & Ally McCoist Star in New Ladbrokes Campaign from The Moment

Creative 0 Add to collection

Campaign will take a continental twist when the European Championships come around

Chris Kamara & Ally McCoist Star in New Ladbrokes Campaign from The Moment

Content company The Moment and Ladbrokes have unveiled a series of new commercials which mark the climax of the football season and UEFA Euro 2016.

This is the start of an exciting new partnership between Ladbrokes and The Moment.

The campaign, which breaks this weekend (16th April), features Ladbrokes ambassador Chris Kamara alongside Scottish football legend Ally McCoist in a parody of the world of football punditry. Scripted by comedy writing duo Ivor Baddiel and Phil Kerr, the commercial sees Kammy and Ally deliver their own comedic brand of punditry direct from the flat of a Ladbrokes punter.


Running across major UK TV networks throughout the spring and summer, the campaign will take a continental twist when the European Championships come around. 

The campaign is one of several exciting projects Ladbrokes have commissioned from The Moment this year, with the next appearing on screens featuring Ladbrokes racing ambassador Frankie Dettori.

Commenting on the campaign, Kristof Fahy, CMO at Ladbrokes, said: “Betting In-Play is a key area of growth for our business so we’re celebrating the product experience and positioning ourselves as a trusted favourite for recreational bettors. Kammy is a well-loved character of the football world so it’s great to have him back at the centre of our ad campaign, and Ally adds humour and recognition from our wide Scottish audience. The tone of the ad is fun and entertaining to engage our target audience. We’ll shortly have a new racing ad too featuring our latest recruit, Frankie Dettori.”

Ryan Reddick, Executive Producer at The Moment, added: “We are absolutely delighted to be working on this fantastic campaign with Ladbrokes. By tapping into the often absurd world of football punditry we’ve entered a space that football fans and a wider audience will recognise and enjoy.”

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: The Moment

Genres: Comedy

Categories: Gambling, Sports and Leisure

lbbonline.com, Fri, 15 Apr 2016 16:15:13 GMT