Foxtel's creative platform 'Make It Yours'
continues in July with new activity across media that includes a
starring role by movie superstar Chris Hemsworth as you've never seen
Conceived by Whybin\TBWA Sydney, produced with
Foxtel's Felix, and shot by Finch's Nick Ball, the activity spans
cinema, TV, online video, dynamic digital, Facebook 'canvas' units,
digital out-of-home, radio and national press. The campaign with Chris
Hemsworth launched yesterday online and on televisions across Australia.
In the six spots we see Chris enjoying Foxtel Movies on his TV, laptop
and tablet around the house.
VIEW THE SPOT
View the Smoothie Spot
View the Menu Spot
View the Comfort Spot
View the Cry Spot
View the Dimmer Spot
View the Sweet Spot Spot
The campaign showcases the differentiating benefits for customers of
Foxtel, including the ability to stream from over 1,200 of the hottest
movies on demand, anytime you want, and the best choice in new drama,
lifestyle shows and complete seasons to suit everyone. The campaign digs
deep to entertain us with the real ways people watch their favourite
shows and movies.
Says Rob Farmer, Foxtel Director of Content Marketing: "After a big
impact with the launch of this creative platform to customers earlier in
the year, anchored around the return of big shows like Game of Thrones,
Girls and Wentworth, it's great to see the 'Make It Yours' campaign now
evolve to embrace Foxtel's other points of difference with a focus on
movies. We're excited to share these original spots with Australia as
they feature a candid Chris Hemsworth relaxing at home with his Foxtel."