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Chris Harrison 'Keeps It Colourful' for Seagram’s Escapes Tropical Rosé

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In the Valiant Pictures ad, the TV host helped develop the flavour with Seagram’s Escapes

Chris Harrison 'Keeps It Colourful' for Seagram’s Escapes Tropical Rosé

New York-based production company Valiant Pictures and reality TV host Chris Harrison deliver a different kind of rosé for alcoholic beverage company Seagram’s Escapes and its line of fruit-forward drinks. The special edition, 'Tropical Rosé,' was co-developed by Harrison and contains natural passion fruit, dragon fruit and rosé flavours.

Directed by Vincent Lin, Valiant brings Chris’ TV charm to the table for the brand, describing the rosé and signing off with the Seagram’s Escapes brand slogan, 'Keep it colourful!' The popular host and his ‘hopeful romantic’ optimism are on full display, brightened with sunny pinks and yellows coloured by creative studio Nice Shoes.

“We’re thrilled to introduce Tropical Rosé, an entirely new flavour created in partnership with Chris Harrison,” said Lisa Texido, Seagram’s Escapes brand manager. “For our campaign, we wanted to showcase the flavor, colour and fun behind this drink, and Valiant Pictures really brought our vision to life. We can’t wait for everyone to see the spot and experience our new flavour.”

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Client: Seagram’s Escapes

Marketing Director: Jennifer McCauley

Brand Manager: Lisa Texido

Agency, Production Company: Valiant Pictures

Director / Founding Partner & EP: Vincent Lin

Founding Partner & EP: Matthew D’amato

Executive Producer: Adam Zimmer

Creative Director: Nicole Zizila

Creative Director: Steven Zizila

Director of Photography: Alex Chinnici

Still Photographer: Raen Badua

VFX: Taylor James

Executive Producer: Daniel Christie

Senior Producer: Courtney Barasch

Creative Director: Jay Harwood

Editorial: Valiant Pictures

Color: Nice Shoes

Colorist: Chris Ryan

Color Assist: Tom Tomlinson

Producer: Andrew Pandolfino

Executive Producer: Tara Holmes

Sound Design/Audio Mix: Heard City

Executive Producer: Sasha Awn

Producer: Andi Lewis

Sound Designer & Mixer: Eric Warzecha

Categories: Wines, Alcoholic Beverages

Press Kitchen, Mon, 02 Mar 2020 18:07:23 GMT