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Creative in association withGear Seven
Group745

Chris Harrison 'Keeps It Colourful' for Seagram’s Escapes Tropical Rosé

02/03/2020
Marketing & PR
Los Angeles, USA
79
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In the Valiant Pictures ad, the TV host helped develop the flavour with Seagram’s Escapes

New York-based production company Valiant Pictures and reality TV host Chris Harrison deliver a different kind of rosé for alcoholic beverage company Seagram’s Escapes and its line of fruit-forward drinks. The special edition, 'Tropical Rosé,' was co-developed by Harrison and contains natural passion fruit, dragon fruit and rosé flavours.


Directed by Vincent Lin, Valiant brings Chris’ TV charm to the table for the brand, describing the rosé and signing off with the Seagram’s Escapes brand slogan, 'Keep it colourful!' The popular host and his ‘hopeful romantic’ optimism are on full display, brightened with sunny pinks and yellows coloured by creative studio Nice Shoes.

“We’re thrilled to introduce Tropical Rosé, an entirely new flavour created in partnership with Chris Harrison,” said Lisa Texido, Seagram’s Escapes brand manager. “For our campaign, we wanted to showcase the flavor, colour and fun behind this drink, and Valiant Pictures really brought our vision to life. We can’t wait for everyone to see the spot and experience our new flavour.”

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