First work from Saatchi & Saatchi since winning the business earlier this year.
Chorus, Saatchi & Saatchi and Starcom have just released their first campaign together, encouraging New Zealanders to break with cultural convention and "Ask for Better".
The campaign will run online, OOH and across TV and also includes a new website created by Saatchi & Saatchi www.askforbetter.co.nz that helps New Zealanders identify the best possible broadband options available to them on the Chorus network.
Says Karren Harker, head of marketing, Chorus: "Right now, there are 1.4 million Kiwis out there who could be getting a better broadband experience, whether that's switching to ultra-fast fibre or VDSL if fibre is not yet available. We hope this new campaign and website will not only encourage more New Zealanders to check the type of broadband available to them, but also streamline and simplify the process of choosing the best option for their needs. Thanks to Saatchi & Saatchi and Starcom for a great start working together and for all their efforts bringing this campaign from pitch to market in a few short months."
Saatchi & Saatchi was appointed by Chorus as its agency of record along with Starcom New Zealand earlier this year, following a competitive pitch.
Says Toby Talbot, CCO, Saatchi & Saatchi: "Chorus has been one of the first clients I've worked on since I've been back at Saatchis and it has been an absolute pleasure getting to know Karren, Kate and their fantastic team. I hope this work will provide a gentle nudge to Kiwis to step out of their comfort zone and ask for better - whether that be broadband, muffins or massages."
Chorus is New Zealand's fixed line broadband and phone infrastructure company, building and looking after the country's fixed telecommunications network. They are more than halfway through the biggest infrastructure upgrade New Zealand has ever seen, managing the majority of the ultra-fast fibre broadband network build.
Client: Chorus Tim Harris - Chief Commercial Officer Karren Harker - Head of Marketing Kate Murchison - Senior Marketing Consultant Liz Holt - Senior Communications Consultant Jon Dow - Digital Channels Consultant
Creative Agency: Saatchi & Saatchi Media Agency: Starcom Photography: Match Photography TVC Production: Finch Films