Chorus and Saatchi & Saatchi's New Campaign Calls on the Little Bit of Genius in All of Us
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Campaign features true tales of six Kiwis embracing their own form of genius in a collection of content films
A playful take on reminding Kiwis that genius is everywhere, within all of us, is at the heart of the new brand campaign for Chorus, launched today by Saatchi & Saatchi New Zealand.
'There's Room for Everyone' celebrates the myriad of reasons, uses and users of New Zealand's own Chorus Fibre Network. The true tales of six Kiwis embracing their own form of genius, in a collection of content films, are a cornerstone of the campaign and celebrate the realisation that distance, size and age are no longer limiting factors when it comes to claiming a world of opportunities for people in all corners of New Zealand.
Aimed at re-introducing Chorus to Kiwis, the campaign redefines the role of the company as integral to connectivity and bringing to life great ideas and opportunities, driven by the progress of Kiwis themselves, with the multi-faceted campaign features cinema, TVC, digital, OOH, social and the collection of content films.
Toby Talbot, chief creative officer, Saatchi & Saatchi New Zealand says the campaign is about encouraging the nation to stretch their imaginations and opportunities, with Chorus right behind them.
Says Talbot: "We are a nation of inventors, thinkers, tinkerers, and this campaign is about celebrating and discovering the genius within all of us. There's a misconception that Chorus are just the people who dig up your streets, but the truth really is that Chorus is here to help put opportunity within reach for all, not just the heavy users and lovers of technology."
Saatchi & Saatchi launched the 'Ask for Better' campaign for Chorus in 2017, 'Stream Big' in 2018 and a campaign earlier this year focused on sports streaming.