'Choose What Fits' with CALIA's Latest Spot from The Badger Agency

The Badger Agency announces the launch of its second vivid spot in the CALIA 'I Choose What Fits' campaign.  The work features the four CALIA brand ambassadors: wellness entrepreneur Hannah Bronfman, actress Dascha Polanco, golf journalist Alexandra O'Laughlin, and gymnast Shawn Johnson East. 

CALIA is the activewear brand that fits your life. No matter who, what, or where, CALIA has the performance, comfort, quality and style to effortlessly fit into your life, so you look and feel confident on the inside and outside. 

The Fall campaign launches August 21st and highlights members of the CALIA Collective actively moving throughout New York City. In these energizing spots, the Collective is seen in authentic moments throughout their day, showing that CALIA is the stylish and versatile brand you can live in, whether on the go, in the gym, or at home.

“DICK'S and the CALIA team have been incredible leaders in redefining what fitness apparel looks like today for women,” said Madonna Badger, founder and chief creative officer, Badger Agency. “Our entire team is so proud to be part of this latest chapter for CALIA brought to life by the impactful and talented women who make up the CALIA Collective: Dascha Polanco, Shawn Johnson East, Alexandra O’Laughlin, and Hannah Bronfman. Each embodies what it means to choose what fits you in life, style, and fitness. A message we need to be championing more than ever.”