Every young family knows how quickly a trip to the supermarket can turn into a disaster, but help is now at hand. In MasterCard’s latest TVC, we see a young mum avoid an awkward moment thanks to the speed of payment made possible by MasterCard’s contactless payment technology PayPass™.
The campaign is based on the insight that no matter how vigilant you are as a parent, kids will be kids, especially when out and about shopping. The wise parent needs an exit strategy for these times – enter MasterCard PayPass.
John Mescall, Executive Creative Director of McCann Australia said: “What happens when you take a young kid with a sword, an old bloke with an eye-patch, and a mum with a MasterCard and put them all together in the same ad? This.”
Launching with a 30-second TVC this Sunday (31 March) and running throughout 2013, the campaign includes retail out-of-home executions as well as a usage promotion developed by MercerBell.
Abe Forsyth of Jungleboys returns as director, following his direction of the MasterCard PayPass spot ‘Chocolate Dash’ which launched in September last year.
Michelle Pilot, MasterCard VP, Head of Marketing – Australasia
Anthony Dumont, MasterCard VP, Brand Marketing
Executive Creative Director: John Mescall
Creative Director: Joe Hawkins
Copywriter: Rachel Guest
Art Director: Celine Faledam
Producer: Charlotte Wilson
Art Buyer: Rachel Lounds
Account Management: Alex Baker & Lisa FitzGerald
Planning: Karl Bates & Alex Concannon
Producer: Alex Hay
Director: Abe Forsythe
: Silencio, Sydney