"Chocolate Dash"

Every young family knows how quickly a trip to the supermarket can turn into a disaster, but help is now at hand. In MasterCard’s latest TVC, we see a young mum avoid an awkward moment thanks to the speed of payment made possible by MasterCard’s contactless payment technology PayPass™.

 

The campaign is based on the insight that no matter how vigilant you are as a parent, kids will be kids, especially when out and about shopping. The wise parent needs an exit strategy for these times – enter MasterCard PayPass.



 

John Mescall, Executive Creative Director of McCann Australia said: “What happens when you take a young kid with a sword, an old bloke with an eye-patch, and a mum with a MasterCard and put them all together in the same ad? This.” 

 

 

Launching with a 30-second TVC this Sunday (31 March) and running throughout 2013, the campaign includes retail out-of-home executions as well as a usage promotion developed by MercerBell.

Abe Forsyth of Jungleboys returns as director, following his direction of the MasterCard PayPass spot ‘Chocolate Dash’ which launched in September last year. 

To view the work, click here

Client: MasterCard


Michelle Pilot, MasterCard VP, Head of Marketing – Australasia


Anthony Dumont, MasterCard VP, Brand Marketing

Agency: McCann


Executive Creative Director: John Mescall


Creative Director: Joe Hawkins


Copywriter: Rachel Guest


Art Director: Celine Faledam


Producer: Charlotte Wilson


Art Buyer: Rachel Lounds


Account Management: Alex Baker & Lisa FitzGerald


Planning: Karl Bates & Alex Concannon



Production: 
Jungleboys


Producer: Alex Hay


Director: Abe Forsythe



Music
: Silencio, Sydney



Photography: 
Janyon



Media: UM



Digital
: MercerBell