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"Chocolate Dash"

Creative 1.6k Add to collection

Mastercard promotes speedy contactless payment to parents

"Chocolate Dash"

 

Every young family knows how quickly a trip to the supermarket can turn into a disaster, but help is now at hand. In MasterCard’s latest TVC, we see a young mum avoid an awkward moment thanks to the speed of payment made possible by MasterCard’s contactless payment technology PayPass™.
 
The campaign is based on the insight that no matter how vigilant you are as a parent, kids will be kids, especially when out and about shopping. The wise parent needs an exit strategy for these times – enter MasterCard PayPass.


 
John Mescall, Executive Creative Director of McCann Australia said: “What happens when you take a young kid with a sword, an old bloke with an eye-patch, and a mum with a MasterCard and put them all together in the same ad? This.” 
 
 
Launching with a 30-second TVC this Sunday (31 March) and running throughout 2013, the campaign includes retail out-of-home executions as well as a usage promotion developed by MercerBell.
Abe Forsyth of Jungleboys returns as director, following his direction of the MasterCard PayPass spot ‘Chocolate Dash’ which launched in September last year. 

To view the work, click here

Client: MasterCard

Michelle Pilot, MasterCard VP, Head of Marketing – Australasia

Anthony Dumont, MasterCard VP, Brand Marketing
Agency: McCann

Executive Creative Director: John Mescall

Creative Director: Joe Hawkins

Copywriter: Rachel Guest

Art Director: Celine Faledam

Producer: Charlotte Wilson

Art Buyer: Rachel Lounds

Account Management: Alex Baker & Lisa FitzGerald

Planning: Karl Bates & Alex Concannon


Production: 
Jungleboys

Producer: Alex Hay

Director: Abe Forsythe


Music
: Silencio, Sydney


Photography: 
Janyon


Media: UM


Digital
: MercerBell
 
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McCann Asia Pacific, Thu, 28 Mar 2013 05:23:09 GMT