Chivas Regal Appoints AnalogFolk

Chivas Regal, the luxury whisky brand owned by Pernod Ricard, has appointed AnalogFolk to handle its global digital account.

The agency will be responsible for the iconic whisky brand’s global digital creative as well as global social media activity. AnalogFolk will begin working with Chivas with immediate effect. 

Chivas Regal is the world’s original luxury whisky, enjoyed in more than 150 countries worldwide. It is one of the two strategic global icon brands within the Pernod Ricard portfolio.

The appointment builds upon AnalogFolk’s existing relationship with Pernod Ricard. The agency is the global digital agency on MALIBU and also works with spirits brands including Luksusowa, Kahlua and Wyborowa.

Richard Black, Global Brand Director, Chivas Regal, said: ‘This is an important development in our digital plans for 2014. During the digital review process we were impressed with AnalogFolk’s strategic thinking and innovative creative ideas. We look forward to working closely together to make these ideas a reality.’

Matt Law, Managing Director at AnalogFolk London, commented: ‘Chivas Regal is a world-famous brand and we are hugely excited about working together to drive an innovative step-change in the brand’s digital output.’

Havas Worldwide, responsible for Chivas Regal’s above-the-line advertising activity, and Ketchum, responsible for global PR, will work in close partnership with AnalogFolk on integrated projects.