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CHI's Million Miles for Lexus

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The Lexus GS million mile test drive brought to life on the web

CHI's Million Miles for Lexus

 

In June 2012, CHI launched Lexus’ new brand expression ‘Creating Amazing’, through the Lexus GS TV commercial ‘A Million Miles in the Making’.
 

The Lexus GS is the perfect example of Lexus’ relentless pursuit to Create Amazing. Lexus didn’t just test drive it, they drove it over 1 million miles. And along the way they left no stone unturned in their effort to deliver an incredibly designed car with dynamic driving experience. 
 
CHI brought the million mile journey to life by creating a scrolling webpage, which hosts a collection of stories about every mile, every lesson and every barrier Lexus overcame when creating the new Lexus GS
 
The million mile journal can be shared socially via Facebook and Twitter. Each week the  Lexus Europe Facebook page will share one of the interesting facts with its 31,000 fans - 
 
 
Credits
 
Lexus Europe
Senior Marketing Manager: Chris Taylor 
Senior Marketing Specialist: Christophe Meulemans
 
CHI Team 
Executive Creative Director: Jon Burley
Creative Director: Micky Tudor 
Copywriter: Neil Clarke 
Art Director: Jay Phillips
Design Director: Dan Beckett, Chad Warner
Designer: Ville Teikko 
Producers: Phil Dabrowski and Maebh Kelly 
Business Director: Jack Shute
Account Manager: Samantha Brown 
 
Amaze
Account Director: Andrew Dean
Senior Project Manager: Praveena Patel 
 
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Genres: Action

Categories: Automotive, Cars

The&Partnership, Wed, 29 Aug 2012 09:10:24 GMT