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CHI's Fake Reality Trailers for Thirteen

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Paul Riccio directs 'TV Gone Wrong'

CHI's Fake Reality Trailers for Thirteen

In May, CHI & Partners NY teamed up with channel THIRTEEN to launch a series of fake reality television posters in subways all over the city.


This month, CHI & Partners NY and channel THIRTEEN are extending the campaign by releasing TV promos for a series of all-­‐new fake reality shows. At the end of these trailers a plain and simple message is revealed, “The fact that you thought this was a real show says a lot about the state of TV.” The spots were directed by Paul Riccio of Sandwick Media.


“There used to be stations that provided people with educational and thought-­‐provoking programs. Unfortunately, THIRTEEN is one of the last stations that has stood its ground, and people need to support it if they still want it as an option,” says Jeff Anderson, Executive Creative Director at CHI & Partners NY.


The spots will run on USA, TVLand, NY1 as well as Thirteen, WLIW and NJTV. They will also be released online, where they will direct people to where they can make a donation. People can also leave comments and chat about the campaign on Twitter, using the hashtag #TVGoneWrong. 




Project Name: TV GONE WRONG Part II

Client: THIRTEEN -

Campaign: 50th Anniversary

First TV Launch Date: July 15, 2013

Media: TV, Digital, Social Media

Agency: CHI & Partners, New York

Executive Creative Directors: Jeff Anderson, Isaac Silverglate

Creatives: Ronnie Lee, Patrick Regan

Planning Partner: Oliver Egan

Digital Planner: Michael Goldstein

Head of Production: Dana May

Account Director: Alison Davis


Production Company: Sandwick Media

Director: Paul Riccio

DP: William Rexer

Executive Producer: Bill Sandwick

Line Producer: Trevor Herrick

Post Production: Mackenzie Cutler

Editors: Gavin Cutler, Mike Rizzo

Audio Engineer: Sam Shaffer

Finishing: Schmigital

Executive Producer: Sasha Hirschfeld

Music: APM Music

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The&Partnership, Wed, 17 Jul 2013 09:32:12 GMT