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CHI&Partners represent Model Britain for TalkTalk

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Rattling Stick’s Daniel Kleinman directed the massively heart-warming spot

CHI&Partners represent Model Britain for TalkTalk


CHI&Partners have created a new spot for TalkTalk that follows on from last year’s multi award-winning Homes Within Homes ad.
TalkTalk are building up to the launch of their new TV service by reinforcing their continued ambition to save the families of Britain money - on their phone, broadband and now on their TV.
Created by Monty Verdi & Micky Tudor and directed by Daniel Kleinman through Rattling Stick, the 60" Brand TV spot is set in a model village of Britain and continues the theme of A Brighter Home for Everyone.

Monty Verdi, CHI & Partners Creative Director said: "Our model village represents Britain itself, with all the various characters finishing a hard day's work and rushing off home to snuggle up with their loved ones in front of the box, on their laptop or calling friends and family. Danny Kleinman has given us a heart-warming film with a true sense of scale despite the fact that it's set in such a small world."
Set against the moving soundtrack of Annie's Song by John Denver, the film celebrates the role that all TalkTalk services now play in their customers' lives.
In the coming weeks after the launch of the TV spot, TalkTalk will start their through-the-line campaign leading with their disruptive pricing message across TV, outdoor, press, online, and direct mail.  
Creative agency: CHI & Partners
Executive Creative Director: Jon Burley
Creative Team: Monty Verdi and Micky Tudor
Planner: Sarah Clark and Sarah Mason
Producer: Rosie Evatt
Account Director: Charmaine Murray and Rob Crilley
Media Agency: M/Six
Media Planner: Marc Caulfield
Director: Danny Kleinman
Production Company: Rattling Stick
Production Company Executive Producer: Johnnie Frankel
Post Production Company: Glassworks
Post Production Producer: Misha Stanford-Harris
Head of 2D: Duncan Malcolm
Lead Animator: Nick Smalley
Audio Post Production: 750mph
Sound Engineer: Sam Ashwell 
Editor: Eve Ashwell (Cut and Run)


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The&Partnership, Mon, 24 Sep 2012 10:08:29 GMT