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CHI&Partners' Latest Argos TV Ad is Flippin' Cool

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Acrobats deliver products faster than ever in new spot directed by Stink's Nieto

CHI&Partners' Latest Argos TV Ad is Flippin' Cool

CHI&Partners and Argos will this Saturday unveil a fast-paced new TV campaign, ‘Bounding’, to promote the speed of Argos’ ‘Fast Track, Same Day Delivery’ service, which allows customers to choose from four convenient, same-day delivery slots.

‘Bounding’ is set against Argos’ characteristic ‘White World’ backdrop, filled with a maze of coloured doors. The floor is transformed into a giant trampolining space, and the room is filled with high-flying acrobats, performing tricks, twists and somersaults in the air whilst delivering the latest colourful, top brand products to customers at extremely high speed.

Leaping nimbly from door to door, the acrobats deliver products including TVs, video game consoles, cushions and dolls with alacrity and precision – reflecting the speed and dependability of Argos’ Same Day service.

Argos’ market-leading Same Day service aims to reflect the increasingly immediate needs of today’s busy consumers, who live in the moment and are ever more likely to think of the items they need on the spot – requiring fast, reliable delivery on the very same day. The service allows Argos customers to choose the delivery slot that suits them – right through until 10pm – on all orders made before 6pm.

The campaign will break on TV this weekend, with media planning and buying from Mindshare, and will be supported by a campaign from AllTogetherNow, CHI&Partners’ sister agency within The&Partnership.

Dan Elton, Brand, Strategy and Marketing Planning Director at Argos, said: “This campaign really ramps up the pace for Argos, representing the unprecedented speed of our market-leading Same Day Delivery service. It perfectly illustrates the speed at which Argos is adapting to meet the needs of our ever-busier customers.”

Micky Tudor, Creative Partner at CHI&Partners, said: “‘Bounding’ takes us on a rollercoaster ride of colour, excitement and speed – playfully dramatising the speed and flexibility of Argos’ Same Day service.  We hope it gets hearts racing as well as fingers clicking for same-day delivery.”

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Post Production / VFX

Post Production Company: Electric Theatre Collective

Production Company

Choreographer: Alex Poulters

Director: Nieto

DOP: Olivier Cariou

Production Company: Stink


Audio Post Production: James Lyme, Scramble

Music Production: Wake the Town

Voice-over: Miquita Oliver


Edit Assistant: Andre Rodrigues

Editor: Sam Gunn, Whitehouse Post

Creative Agency

Creative Agency: CHI&Partners

Creative Partner: Micky Tudor

Creatives: Will Grave, Helen Rogerson and Hayley Hammond

Planners: Rebecca Munds/Josh Roth

Producer: Adam Henderson

Genres: Choreography, People

Categories: Retail and Restaurants , Retail Stores

The&Partnership, Thu, 29 Sep 2016 09:05:52 GMT