Nike has showcased a number of incredible Chinese athletes in its latest spot, entitled 'Further Than Ever.'
Created by Wieden + Kennedy Shanghai and produced by Academy Films, the sleek film gets into the minds of a range of athletes - showing how they're capable of overcoming doubts, judgement, and pessimism. Directed by Ian Pons Jewell, the short proves that 'Each time they say 'you're going too far' ... push further.'
The spot features:
Li Na, the first Grand Slam singles champion from Asia and the first to break into the world’s top 10 despite constant critique about her career choices and outward personality, she rose to become an icon in Chinese sport.
Lan Tian, paralysed from the waist down, took up skiing despite pressure from doctors and family and went on to live independently without support.
Shao Ting, WCBA basketball champion and PHD graduate, breaking the stereotype in China that a woman shouldn’t aspire so highly.
Nina Guo, blogger and climber, broke the rules by talking publicly about how climbing has helped her overcome many of the obstacles faced by mental illness.
Cecilia Yeung, born into a poor family, pressured not to pursue sport due to the difficulty in making a living from it. Ended up as the HK high jump record holder, the first full-time high jumper in HK and broke the HK high jump record three times in one day.
Wang Shuang, despite pressure from family and local coaches not to leave home, she became the first Chinese female football player to play outside of China and AFC Women’s Player of the Year.
Kung Fu Cha Cha, the first Asian team to row across the Atlantic, the youngest team to cross the Atlantic and the first female champions who broke Row Like A Girl’s record by 6 days.
Can Zongju, became the the greatest boxer in Chinese history and the second best female boxer in the world.