Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Chilean Miners Transform World Cup Ads Forever in Rallying Spot



Disaster-surviving miners call for Chilean players to succeed in ad for Banco de Chile

Chilean Miners Transform World Cup Ads Forever in Rallying Spot

The Chilean football team has been pitted in the dreaded 'Group of Death' at this year's World Cup - alongside Spain, Holland and Australia. Luckily for the Chile players, though, they're being spurred on by arguably the most courageous fans out there. 

In this moving ad for Banco de Chile, the Chilean miners who survived 69 days underground after a major mining accident in 2010 left them trapped, give a rallying cry for their national players to succeed in Brazil. We see the men arm-in-arm behind Mario Sepulveda, who became known as 'Super Mario' during the harrowing ordeal, as he shouts: "We don't fear the Group of Death. We don't care about death. We defeated death before!"

Click the captions tab in the video's bottom toolbar to bring up English subtitles. 

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: People, Dialogue

Categories: Finance, Banking, Mon, 02 Jun 2014 16:28:41 GMT