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Chilean Memory Dial Project Helps New Generations Appreciate Human Rights

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Wolf BCPP helps The Museum of Memory and Human Rights commemorate 45 years since the military coup in Chile

Chilean Memory Dial Project Helps New Generations Appreciate Human Rights
On the 11th of September of 2018, Chile commemorated 45 years since the 1973 coup d'état, a defining moment in both the history of the country and the Cold War. During this period of commemoration, The Museum of Memory and Human Rights in Santiago was attacked by right wing parties which accused the museum of being founded to portray a false version of history; events apparently happened differently, without violence, or did not occur in the first place. 

In a response to such claims - and to shed light on the events for those who were not there to witness it - Wolf BCPP recovered, edited and organised in chronological order more than 550 audio files from different radios that transmitted what was happening on that day. The compiled material gave a minute-by-minute timeline by which to relive, through audio, the first day of a 17 years dictatorship. All this material was broadcasted during the 11th of September 2018, on one of the AM radio stations that was originally shut down by Pinochet in 1973. The transmission began at 8am to match exactly what was happening when the events first occurred.

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Client

Advertiser: Museum of Memory and Human Rights

Creative Agency

Creative Agency: Wolf BCPP

Executive Creative Director: Gonzalo Baeza, Mariano Pérez, Kiko Carcavilla

Creative Director: Nicolás Pérez

Art Director: Tomás Castro, Pablo Pacheco

Copywriter: Luis Moreno

Chief Executive Officer: Diego Perry

Digital Creative Director: Diego Quintana

Account Director: Claudia Guajardo

Video Producer: Diego Fornazzari, Fernando Astudillo

Genres: People

Categories: Education, Corporate, Social and PSAs

lbbonline.com, Thu, 04 Apr 2019 09:57:02 GMT