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Creative in association withGear Seven
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Children and Partners Give Mothers a Performance Review in Klick’s Heartwarming Mother’s Day Film

05/05/2022
Advertising Agency
New York, United States
148
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Video raises awareness for nonprofit Path Forward which inspires caregivers to return to work and gives them the tools to do so

In advance of Mother’s Day on Sunday, Klick has launched 'The Mother of All Reviews', which has already garnered more than 260,000 views. 

Captured on hidden camera, to thank and pay tribute to moms for everything they’ve done--especially during the pandemic--you’ll see employees surprised by performance reviews from their children and partners when they were expecting feedback from their professional managers. 

The video launched May 3, was created by Klick Health, and raises awareness for the nonprofit Path Forward, which inspires caregivers to return to work and gives them the tools to do so. 

“Creating this video tribute has been a labor of love,” said Klick Health CEO Lori Grant. “Moms have always been among the hardest-working people in the world and that’s become even more true during the pandemic as they’ve taken on additional roles and become their children’s daycare providers, tutors, and nurses.”

“We’re thrilled that Klick Health is honoring moms through this heartwarming video tribute,” said Path Forward Executive Director Tami Forman. “Millions of moms left the workforce over the last two years, and 25 percent of women considered leaving the workforce or downshifting their careers. We’re here to give caregivers – especially moms – at all stages of their careers a jump-start back to paid work.”

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