Childcare Brand KinderCare Taps Publicis Seattle as Agency of Record

Leading early childhood education provider Knowledge Universe, announced today Publicis Seattle as its agency of record to elevate its key brands, including KinderCare Learning Centers. Publicis Seattle will work to bolster the KinderCare reputation as a premiere educational learning center committed to early childhood development. Publicis Seattle is a known leader in brand appraisal and reinvention.

Effective immediately, Publicis Seattle will begin an audit of the KinderCare brand and begin to identify ways that KinderCare might better emphasize its long-term commitment to early childhood education.

“As a trusted leader in early childhood education for more than 40 years, we know you need to continually reexamine and refresh your approach. We’re excited to work with the Publicis Seattle team to move our brands forward and showcase our unique service differentiators in 2015,” said Gail Galuppo, chief marketing officer.

Knowledge Universe is the nation’s leading early childhood education and care provider operating more than 1,600 community-based centers across the country. More than 900 are nationally accredited through such trusted organizations as the National Association for the Education of Young Children and the National Accreditation Commission for Early Care and Education Programs.

Britt Fero, Publicis Seattle Chief Strategy Officer, said, “KinderCare is a great brand with a true commitment to helping develop young children.  As the world of education continues to rapidly change, we’re excited about the opportunity KinderCare has to become a trusted and sought after brand for new generations of parents.

In addition to the KinderCare brand, Publicis Seattle’s scope will include sister brand Champions, Before-and After- School Programs for children from ages 5-12.