According to a legend, there's a secret recipe to creating beautiful, intelligent and successful babies. Northern Norway's SpareBank1 finally shares this secret in their new campaign.

The film, from agency Creuna and production company Motion Blur, takes us on a fantastic journey that shows that the future is bright for the people who have been conceived under the Northern Lights. When it's possible for tourists to create such magical children when visiting the northern region of Norway, just think the possibilities for the local people living with the magic light just outside their bedroom throughout the winter.

The spot was directed by Kavar Singh & Niels Windfeldt.