Best-selling indie band Courteeners have recently released the first in a series of new music promos featuring music from their hotly anticipated new album.

Director Joe Connor who has also directed music for Coldplay and Sam Smith provided some insight: “This project was incredibly interesting to engage with. Firstly the band have written some new music, wanted a trilogy of videos to accompany interesting music, but secondly they enlisting the fantastic northern writer Emma Jane Unsworth whose recent book and film 'Animals' was received with rave reviews. The challenge with this trilogy was to present Emma's short story in music video form. Each music video in the trilogy is unique but follows the same protagonist down a rabbit whole of self discovery as she finds and follows her younger self. I wanted to visualise the concept in very unique ways to bring it into the music video world.”