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Chick-fil-A Inspires People to Share the Gift of Hope This Season with Animated Christmas Film

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The new two-minute film from McCann New York launches digitally today on the fast food chain's website and on Thanksgiving Day on NBC
Chick-fil-A Inspires People to Share the Gift of Hope This Season with Animated Christmas Film
Chick-fil-A launches the return of its annual holiday campaign today with a new animated short film to celebrate and encourage viewers with an uplifting message of hope. 

In the film, the main character of Chick-fil-A’s 2019 animated holiday film, Sam, returns to help restore the missing spark in her town. With a little help from a new friend, she discovers she can be a source of hope and inspiration and light the way for her community. The driving message of the animated film and campaign is that we can all make a difference in the lives of those around us by offering encouragement to each other. The new two-minute film launches digitally today on the website and on Thanksgiving Day on NBC. 

“2020 has been a tough year for a lot of people and has brought challenges and heartaches we never could have anticipated,” said Ashley Callahan, Chick-fil-A senior marketing director. ”But it’s also been a year where many have shined brightly, extending acts of kindness and generosity—many of which we’ve experienced firsthand through the actions of our guests, team members and others throughout our communities. Those little acts of kindness give us all hope and are the inspiration for this year’s holiday film and digital experience. We hope those who see the film will be inspired to send simple messages of gratitude and care to friends and family this holiday and spark hope within their own neighbourhoods and communities."

To help encourage these moments, Chick-fil-A is inviting people to send a digital note with a custom message of hope, gratitude and kindness to friends and family through the website. There is no cost, and messages will be sent through text or email. When messages are submitted through the website, an interactive 'spark' feature will light the distance traveled from sender to receiver’s location. Each message will illuminate the map, representing the hope shared throughout this holiday and Christmas season.

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Client

Client: CHICK-FIL-A

Chief Marketing Officer: Jon Bridges, EVP

SVP, Brand Strategy, Advertising & Media: Joe Saracino

Sr. Director, Integrated Creative: Ashley Callahan

Sr. Principal Team Leader, Integrated Creative: David Rowe

Sr. Project Coordinator, Integrated Creative: Haley Shue

Sr. Product Lead, Customer Technology & Insights: Emily Thomson

Director, Brand Strategy: Sara Storck

Sr. Principal Team Leader, In-house Creative Agency: Rich Cutter

Principal Team Leader, In-house Creative Agency: Alok Nath

Sr. Project Specialist, In-house Creative Agency: Nikki Barnett

Design Lead, In-house Creative Agency: Alston Foster

Director, In-house Creative Agency: Monique Birkeli

Project Lead, Restaurant Communications: Allison Fortune

Sr. Project Specialist, Integrated Creative: Georgia Gray Wilson

Design Lead, Brand Strategy: Gillian Mauldin

Sr. Team Leader, Integrated Creative: Emily Randall

Sr. Project Coordinator, Integrated Creative: Lynah Stone

Principal Team Leader, Integrated Creative: Katie Joiner

Sr. Coordinator, Integrated Creative: Lindsey Harrison

Sr. Lead Advisor, Marketing Investment: Amy Wells

Sr. Principal Team Leader, Marketing Investment & Consulting: Tresa Spencer

Principal Team Leader, Public Relations: Chelsea Lee

Sr. Project Lead, Integrated Creative: Arlenis Almonte

Sr. Director, Marketing Investment & Consulting: Dustin Britt

Sr. Principal Team Leader, Marketing Investment & Consulting: Ross Grimes

Sr. Counsel, Corporate Legal: Rachel Geist

Director, Corporate Legal: Bill Hightower

Sr. Counsel, Corporate Legal: Natalie Williams

Sr. Project Lead, Operator Communications: Hannah Cataldo

Agency

Agency: McCANN

President, McCann North America: Devika Bulchandani

Co-Chief Creative Officer, McCann North America: Sean Bryan and Tom Murphy

Chief Client Officer, McCann North America: Veronica Bertran

EVP Executive Creative Director, McCann New York: Larry Platt and Danny Rodriguez

Group Creative Director, McCann New York: Sherrod Melvin

Creative Director, McCann New York: Thomas Weingard

SVP Executive Integrated Producer, McCann New York: Kathy Love

SVP Executive Account Director, McCann New York: Dina Hovanessian

Account Director, McCann New York: Michael Morettoni

SVP Group Strategy Director, McCann New York: Julianna Katrancha

Strategy Director, McCann New York: Justin Luk

Senior Project Manager, McCann New York: Lauren Diller

Creatives: Andre Bittar and Estefanio Holtz

Junior Copywriter, McCann New York: Cali McGovern

Junior Art Director, McCann New York: Ralph Vibar and Jillian Nedd

SVP Executive Music Producer, Integrated Production, McCann New York: Eric Johnson

Integrated Music Producer, McCann New York: Dan Gross

VP Strategy Director, Social, McCann New York: Rachel Aronson

Communications Planning Director, McCann New York: Whitney Bryan

Assistant Account Executive, McCann New York: Julia Simons

Production

Production: PSYOP

Director, Psyop: Marie Hyon

Executive Producer, Psyop: Adina Sales and Eve Strickman

Producer, Psyop: Amy Fahl and Andrew Rindlaub

Lead Technical Director, Psyop: Briana Franceschini

Lead 3D Animator, Psyop: Pat Porter

Lead Rigger, Psyop: Zed Bennett

2D Lead, Psyop: Matthias Bäuerle

Music and Sound

Sound: DECIBEL STUDIOS

Sound Design & Sound Engineer, Decibel: Tom Goldblatt

Senior Producer, Decibel: Adam Zeitlen

AKQA

Associate Creative Director: Daniel Averso

Account Director: Tanya Oh

Strategy Director: Sophie Dick

Program Manager: Corey Gragg

Product Manager: Ashley Hardage

Technical Director: Scott Cullum

Group Technology Director: Wesley Donaldson

Genres: Animation

Categories: Fast food, Retail and Restaurants

McCann North America, Tue, 17 Nov 2020 12:34:23 GMT