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Chicago Cubs TV Network Wants Those Who Don’t Get It Yet to Get It

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Marquee Sports Network and agency Quality Meats extend ‘We Get All Of It’ campaign

Chicago Cubs TV Network Wants Those Who Don’t Get It Yet to Get It

Marquee Sports Network, the TV home of the Chicago Cubs, has released a new series of work building off their ‘We Get All Of It’ campaign that launched last year.  Last year's campaign focused on building a relationship with core fans, acknowledging the emotional roller coaster that comes with being a diehard Cubs fan and the relentless devotion that persists no matter the season. And it worked, with the campaign increasing their favourability among fans by 361% and their social audience by 27%.

But this season's a little different. The beloved core of players that won the Cubs their first World Series in over a century are no longer there. And even though last season didn't pan out, fans still found new players to get excited about. 


So with this year being more of a rebuilding year, the network aimed to bring in newer more casual fans (and more diverse and female fans) to be a part of it from the ground up. Playing off the unique emotional connection of their core fans, this year's campaign focuses on how non-fans might react to being around that kind of fanaticism.

The new work, created by agency Quality Meats, consists of a series of situational :15s, a fast-paced graphic :30, and will be running on TV and digital along with digital display throughout the season.

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Client: Marquee Sports Network

Quality Meats

Co-Founder/Co-CCO: Brian Siedband

Co-Founder/Co-CCO: Gordy Sang

Co-Founder/Head of Production: Kacey Hart

Producer: Eric McCasline

Account Director: David Kaplan

BMP FILM CO.

Directors: Brian & Gordy/Chris Vanderwall

Director of Photography: Michael Kettenbell

Executive Producer: Ben Mahoney

Editorial: Cutters

Editor: Dave Rubin

Colorist: Matthew Phillips

Categories: Sports clubs, Sports and Leisure

Quality Meats, Fri, 06 May 2022 14:53:03 GMT