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Chevrolet's New Campaign Captures the Raw Emotions of Real Family Reunions


Commonwealth//McCann created the heartwarming campaign to promote the car maker's all-new 2018 Traverse model

Chevrolet's New Campaign Captures the Raw Emotions of Real Family Reunions
What do you think of when you think family car?

Something akin to an appliance that will get the kids and their sports equipment from point A to point B?

Roomy, sure; practical, yes. But stylish? Luxurious? Probably not.

With a new spot showcasing the all-new 2018 Chevrolet Traverse, Commonwealth//McCann asks: Why give up style for practicality when you can have it all in the perfect package?

With “Reunion,” the team takes the “Real People, Not Actors” concept to a new, emotionally resonant level by surprising people not only with the Traverse itself, but with their own family members.

The spot begins with individuals expressing how impressed they are with the stylish exterior of the Traverse, only to find that the real surprise is waiting inside the roomy interior: Their long-distance family members, comfortably waiting in the luxury confines of the SUV.

Sleek, gorgeous, upscale and packed with best-in-class advanced features, the Traverse is the perfect combination of style and substance. It’s the “family car” for those moms and dads who haven’t given up on panache or status, but who still count on space, safety and, yes, practicality. And it comfortably fits the entire family … even those family members you might not have seen in a while.


Agency / Creative
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McCann Worldgroup, Mon, 08 Jan 2018 17:55:46 GMT