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Chevrolet Launches ‘Find New Roads’

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Premiered during 55th Annual Grammy Awards

Chevrolet Launches ‘Find New Roads’

 

Chevrolet launched its new global “Find New Roads” campaign tonight with a 90-second commercial on the 55th Annual Grammy Awards. The commercial, created by Commonwealth, introduces the “Find New Roads” tagline with an action-packed glimpse of the restyled lineup. Five vehicles are featured in vignettes showcasing their personalities: the silent and electric Volt, the colorful Spark, the fearless Sonic, the classic Impala and the all-new Corvette Stingray. A voiceover, provided by actor John Cusack, asks  “Why just go from A to B when imagination can take you everywhere?” The storylines previewed in the anthem spot, titled “Dog & Doe,” will be continued in full ads for each car in the coming months.
 
 
Credits
 
Chevrolet “Dog & Doe”   
Commonwealth
Chief Creative Officer Linus Karlsson
Chief Creative Officer Jeff Goodby
Executive Creative Director Matt Canzano
Executive Creative Director Andreas Dahlqvist
Creative Director Larry Frey
Chief Production Officer Brian DiLorenzo
Director of Content Jeff Beverly
Senior Producer Stacey Gizinski
Senior Producer Tricia Hoover
Senior Producer Kelly Balagna
Executive Music Producer Peter Gannon
Senior Business Affairs Manager Deborah McCauley
Business Affairs Manager Stacy Swann
Production
Volt Segment
Director Volt, Smuggler Brian Beletic
Executive Producer/Partner Smuggler Patrick Milling Smith
Brian Carmody
Executive Producer/COO Smuggler Lisa Rich
Executive Producer Smuggler Allison Kunzman
Executive Producer Smuggler Laura Thoel
Line Producer Volt Leslie Chilcott
DOP Volt Martin Ruhe
Spark Segment
Director Spark, Elastic/Pecubu Angus Wall
Executive Producer Elastic/Pecubu Jennifer Sofio
Executive Producer Elastic/Pecubu Megan Meloth
Producer Elastic/Pecubu Melinda Nugent
Producer Elastic/Pecubu Jason Sterman
DOP Spark Sal Totino
Sonic and Impala Segments
Director Sonic and Impala, Smuggler Filip Engstrom
Producer Sonic, Smuggler Patrick Fischer
Producer Impala, Smuggler Dave Bernstein
DOP Sonic Ulrik Bentzen
DOP Impala Par Ekberg
Corvette Segment
Director Corvette, MJZ Nicolai Fuglsig
President, MJZ David Zander
Executive Producer, Corvette, MJZ Emma Wilcockson
Producer, Corvette, MJZ Suza Horvat
DOP Corvette Robert Elswit
Edit
Anthem, Volt, Impala and Sonic segments
Editor, General Editorial Noah Herzog
Executive Producer Robert Parker
Spark segment
Editor, Rock Paper Scissors Jamie Foord
Executive Producer Linda Carlson
Executive Producer Carol Lynn Weaver
Corvette segment
Editor, Rock Paper Scissors Ted Guard
Executive Producer Linda Carlson
Executive Producer Carol Lynn Weaver
FX and Post
Anthem, Volt, Sonic, Impala segments
Creative Directors The Mill LA Robert Sethi and Phil Crowe
Corvette Segment 
VFX Supervisor The Mill NY Ben Smith and Angus Kneal
Spark Segment
VFX Supervisor A52 Andy McKenna
Music and Sound Design
Mixer Lime Studios Loren Silber
Mixer Eleven Sound Jeff Payne
Music Editor Alice Woods
Volt Segment
Music “Heavenly Day” original recording by Patty Griffin
Sound Design Jafbox Sound Joseph Fraloli
Spark Segment
Music “Cha Cha Cha” original recording by Jimmy Luxury
Sonic Segment
Music “All Around the World” original recording by Theopholis London
Sound Design Henryboy Bill Chesney
Impala Segment
Music “Fly me to the Moon” original recording by Frank Sinatra
Corvette Segment
Music/Composer Cliff Martinez
Sound Design Sound Deluxe Lon Bender and Harry
Voiceover John Cusack  
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McCann North America, Mon, 11 Feb 2013 15:55:39 GMT