Chevrolet Hits China With Sentimental Spot

Nicholas Berglund director Carole Denis headed to China to shoot her latest spot for Chevrolet. The project for McCann Shanghai follows four friends as they leave their busy urban jobs in order to reunite and reminisce about their university days. It's a marked change of pace for Denis who is best known for her striking silhouettes of glamorous women and sees her pursue a more naturalistic aesthetic.