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Chevrolet, Buick and GMC Certified Pre-Owned Launch Zany Online Campaign

Creative 243 Add to collection

Station director Lena Beug brings quirky, lip-synced success stories to life for 'Certified Story Time'

Chevrolet, Buick and GMC Certified Pre-Owned Launch Zany Online Campaign

Chevrolet, Buick and GMC Certified Pre-Owned, with agency MRM/McCann Detroit and director Lena Beug, recently launched a four-film integrated campaign. Called 'Certified Story Time,' the online videos are clever vignettes told by a dynamic storyteller, with an entertaining storytelling method.

The videos explain exactly what makes Chevrolet, Buick and GMC Certified Pre-Owned cars better than used (and why they make for better stories). The storyteller narrates each tale and pops up throughout; we can see him, but the characters in each story can’t.

Lena's cast is quirky and relatable, her visuals campy and distinctive, as the comedic scenarios unfold explaining why the cars and program are in a league of their own.

'Super Fresh Granny' explains the Roadside Assistance program and 'Hidden Camera Hunt,' the Warranty plan. 'Change of Heart' meanwhile details the Exchange Policy and 'The Commuters' the Vehicle Inspection program.

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Client

Advertiser: Chevrolet, Buick and GMC Certified Pre-owned

Post Production / VFX

Post Production Company: Hudson Edit

Creative Agency

Creative Agency: MRM/McCann Detroit

Copywriter: Al Smith

Producer: Wiebke Engel

Senior Copywriters: Kyle Duda, Chethna Suryakumar

Art Directors: Brendan Dellicolli, Ken Villapando

Account Director: Crystal Cross

Management Supervisor: Jayme Winters

Senior Account Executive: Thomas Heffernan

Account Executive: Meg McPhee

Strategy Director: Josie Castro

EVP, Chief Creative Officer: Jeff Cruz

VP, Group Creative Director: Tiffany Moy-Miller

Production Company

Production Company: Station Film

Director: Lena Beug

Executive Producer: Caroline Gibney

DOP: Kip Bogdahn

Producer: Julie Lee

Music

Music Company: Hudson Edit

Sound Design / Audio Engineer: Spencer Hall

Offline

Edit Company: Hudson Edit

Senior Producer: Zack Whitley

Senior Creative Editor: Rich Smith

Genres: Comedy, Storytelling

Categories: Automotive, Cars

Station Film, Fri, 17 May 2019 23:28:58 GMT